Byte-Size: Dave & Alex discuss BYOB

The Changemakers

Welcome to our new byte-size episodes! These are little natters between our team at Shaped By, on.....well, anything really. Mostly related to creativity in B2B. But maybe the odd one about cake or something.
In this one, Dave and Alex, Shaped By's marketing director, chat about the agency's annual virtual summit, 'Bring Your Own Bold' (BYOB), scheduled for October. The event features back-to-back webinars and discussions centred on building bolder B2B brands. Dave and Alex discuss why they put the event on every year, who it's aimed at, and which of the sessions they're looking forward to. They also spill the beans on a couple of upcoming sessions that haven't been officially added to the agenda yet. Oops...
Check out the Bring Your Own Bold agenda and register here: https://shaped-by.com/byob-event/
It's free, and it's going to be awesome!
00:00 Introduction to the Change Makers
00:16 Introducing Bite-Sized Episodes
00:52 Bring Your Own Bold Event Overview
01:38 Why We Host BYOB
04:30 Exciting Sessions at BYOB
05:03 Exploring Weirdness in B2B
05:57 Balancing Short and Long Term Wins
10:40 Female Leadership in a Male World
11:36 Positioning Creativity as a Business Driver
12:50 Unlocking Your Creative Team's Ultimate Toolkit
06:26 Integrating AI Tools
17:50 Getting the Most Out of Your Creative Agency
20:24 Adapting to Build Brands
24:58 Conclusion and Housekeeping

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