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Why Brand Matters To The Future of Office Real Estate

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Manage episode 435315604 series 2653011
Indhold leveret af Caleb Parker Network and Caleb Parker. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Caleb Parker Network and Caleb Parker eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Featuring Zoe Ellis-Moore

Brand has never been that important in office real estate. But that's about to change.

A strong brand is more than just a logo or a catchy slogan—it's a powerful idea that resonates with customers, building loyalty and trust.

In this episode Brave Founder, Caleb Parker, is joined by Zoe Ellis-Moore, Founder & CEO of Spaces to Places, a firm that partners with flexible workplace brands with research, positioning, marketing and strategic consulting.

In this episode, Caleb & Zoe explore what makes a real estate brand successful in the flex sector, the unique challenges of property branding, the pros & cons of white labeling and why coworking brands might soon become the go-to leasing strategy for office buildings.

Tap here to get your copy of the London Flex Brand Index white paper

This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business.

Learn more here: www.bravecorp.co/brave-consortium

Find our adverts intriguing?(Tap below to learn more)

  1. Koho.ai
  2. ReturnSuite
  3. PONT
  4. NCG

Subscribe to Caleb's Brave Ideas Newsletter

  continue reading

138 episoder

Artwork
iconDel
 
Manage episode 435315604 series 2653011
Indhold leveret af Caleb Parker Network and Caleb Parker. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Caleb Parker Network and Caleb Parker eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Featuring Zoe Ellis-Moore

Brand has never been that important in office real estate. But that's about to change.

A strong brand is more than just a logo or a catchy slogan—it's a powerful idea that resonates with customers, building loyalty and trust.

In this episode Brave Founder, Caleb Parker, is joined by Zoe Ellis-Moore, Founder & CEO of Spaces to Places, a firm that partners with flexible workplace brands with research, positioning, marketing and strategic consulting.

In this episode, Caleb & Zoe explore what makes a real estate brand successful in the flex sector, the unique challenges of property branding, the pros & cons of white labeling and why coworking brands might soon become the go-to leasing strategy for office buildings.

Tap here to get your copy of the London Flex Brand Index white paper

This epsisode is sponsored by the Brave Consortium. The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business.

Learn more here: www.bravecorp.co/brave-consortium

Find our adverts intriguing?(Tap below to learn more)

  1. Koho.ai
  2. ReturnSuite
  3. PONT
  4. NCG

Subscribe to Caleb's Brave Ideas Newsletter

  continue reading

138 episoder

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