How Lucas Grindley Helped Next City Grow To 1,000 Paying Members The Business Of Content podcast

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How Lucas Grindley helped Next City grow to 1,000 paying members

4M ago 45:06

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Indhold leveret af Simon Owens and Media journalist. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Simon Owens and Media journalist eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

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Lucas Grindley knows something about building sustainable revenue streams for media companies. When he was hired to Here Media, a network of LGBT news outlets, it was losing money, but over a period of six years he nurtured it back to profitability.

Now he’s the executive director of Next City, a 20-year-old nonprofit magazine dedicated to urban policy and equitable cities. When he first joined, the publication was almost entirely reliant on large grants, but he’s since diversified its revenue by building up its ad sales and small-donor memberships. Recently, it crossed the threshold of 1,000 paying members.

In a recent interview, Lucas walked me through his successful tenure at Here Media and explained how he’s brought a similar playbook to Next City.

… continue reading

101 episoder

#Business #News #Tech News #Simon Owens #Journalism #Marketing #Media #Technology #media journalist

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How Lucas Grindley helped Next City grow to 1,000 paying members

The Business of Content

29 subscribers

published 4M ago

Del

MP3•Episode hjem

Indhold leveret af Simon Owens and Media journalist. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Simon Owens and Media journalist eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Subscribe to my newsletter: https://simonowens.substack.com/

Lucas Grindley knows something about building sustainable revenue streams for media companies. When he was hired to Here Media, a network of LGBT news outlets, it was losing money, but over a period of six years he nurtured it back to profitability.

Now he’s the executive director of Next City, a 20-year-old nonprofit magazine dedicated to urban policy and equitable cities. When he first joined, the publication was almost entirely reliant on large grants, but he’s since diversified its revenue by building up its ad sales and small-donor memberships. Recently, it crossed the threshold of 1,000 paying members.

In a recent interview, Lucas walked me through his successful tenure at Here Media and explained how he’s brought a similar playbook to Next City.

… continue reading

101 episoder

#Business #News #Tech News #Simon Owens #Journalism #Marketing #Media #Technology #media journalist

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