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Episode 110: The South West's Business Ambassador with Anita Jaynes
Manage episode 429294582 series 2915685
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Anita Jaynes has become the South West's business ambassador with her publishing and events company, The Business Exchange South West. Hers is an organisation that truly champions the best of business in Bath and Somerset, Swindon and Wiltshire.
She set up her independent publishing business in 2013 and has gone from strength to strength, organising this year's inaugural TBE Awards. She runs business shows, conferences and expos, and works tirelessly to bring together businesses in her region.
Anita tells us about her career working in magazines before redundancy provoked her to start her own business. She has learnt what works and what doesn't in the world of PR and business news, and shares some penetrataing tips that any entrepreneur will benefit from.
Debbie and Anita have a fascinating discussion about entering awards, what makes a successful entry, how to communicate clearly the best of your business, and the major pitfalls to avoid.
This edition is a must if you are thinking of entering business awards or looking to raise your profile through the local or national press. You'll learn a lot about how the media operates, and you may start to think about your business in a different way. And if you're based in the south west, don't miss it!
{1:15} The Business Exchange and its activities.
{4:05} What led Anita to The Business Exchange.
{9:45} The changes in content marketing over the years.
{12:10} The Business Exchange print magazine.
{13:00} Distributing the magazine online.
{13:59} The Business Exchange website.
{14:30} The TBE Show.
{15:11} The TBE Awards.
{17:45} The TBE Awards categories.
{20:30} The Awards closing date.
{21:32} The awards entry questions and criteria.
{22:40} Debbie is a judge!
{24:00} Ensuring quality award entries.
{26:20} The Charity Expo.
{27:08} How to get your business into the press.
{29:03} How to make your press release email stand out.
{30:32} Anita's parting tips.
Connect with Debbie at: https://thebusinessawardsshow.co.uk
Connect with Anita: https://www.tbebathandsomerset.co.uk/
https://www.tbeswindonandwilts.co.uk/
Instagram: https://www.instagram.com/businessexchangesw/
Facebook: https://www.facebook.com/tbebathandsomerset/
https://www.facebook.com/tbeswindonandwilts
LinkedIN: https://www.linkedin.com/company/the-business-exchange-swindon-wiltshire/
The TBE Show: https://www.tbebathandsomerset.co.uk/event/tbe-show/
The TBE Awards: https://www.tbeswindonandwilts.co.uk/business-events-news/inaugural-tbe-awards-now-open-for-entries/
TBE Talks Podcast: https://tbetalks.buzzsprout.com
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