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183: Stacy Janicki, fresh leadership at legacy Carmichael Lynch.
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Four months ago, Carmichael Lynch in Minneapolis created the postion of Chief Operating Officer. They created it with one person in mind, our guest today on The Brief Bros.: Stacy Janicki.
A legacy advertising agency needs a great leader, and CL found it in Stacy. Join Henry Gomez and me as we chat with this dynamic and laid-back personality.
CL's mantra is "Come Together. Stand Apart." Stacy reveals how this philosophy works. First she gives us a tour of the brands and award-winning work from CL. Including Subaru and Bush Beans. She also talks about the importance of briefs and briefing. And she shares with us how to build teams within the agency.
Reminder: For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.
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