Chit ChatGPT Part 3: What Does AI Have to Do with Visual Content?

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#Entrepreneur #Business #Marketing #Mackenzie Eddie

32:08

Did you know there’s an actual science to uncovering your hidden genius? It’s not about filling out a “dream job” worksheet—it’s about understanding how your brain is wired, identifying your natural aptitudes, and using them to thrive. This isn’t just a self-discovery exercise. It’s a game-changer for your career, your relationships, and how you show up in the world. Betsy Wills and Alex Ellison are redefining how we approach career discovery, proving that finding the right path isn’t just about landing a job—it’s about creating a life that aligns with who you actually are. ✅ Betsy Wills – Cofounder of YouScience, a groundbreaking psychometric assessment platform reshaping how we understand our talents. She’s also the Director of Marketing & Branding at Diversified Trust and a frequent lecturer at Vanderbilt University and NYU’s Stern School of Business. ✅ Alex Ellison – Founder of Throughline Guidance, a global college and career counseling practice. She’s a sought-after writer, speaker, and expert in college readiness and career development. ✅ Together, they co-authored Your Hidden Genius: The Science-Backed Strategy to Uncovering and Harnessing Your Innate Talents. Discovering your hidden genius isn’t just about career success—it’s about tapping into what makes you, you . Connect with Betsy & Alex: Website (Free Downloads): www.yourhiddengenius.com Book: https://www.harpercollins.com/products/your-hidden-genius-elizabeth-m-willsalexandra-ellison Related Podcast Episodes: How To Be You, But Better with Olga Khazan | 288 Finding Purpose Through Human Design with Emma Dunwoody | 228 195 / Finding (And Using) Your Voice with Amy Green Smith Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

for 2 år siden 53:20

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By now, you probably know that we are fascinated by the massively powerful world of AI.
We believe that AI is the way of doing marketing in the future, and this series was created to educate you on the topic as well as help you make decisions on the place this artificial intelligence will have in your marketing strategy.
In Part 1 of the Chit ChatGPT series, you learned what AI is, ChatGPT basics, and why you should use it. Then, in Part 2, you learned how to use AI tools in your business.
So far, we’ve dove heavily into using AI for writing, ideation, and strategy, which is why Part 3 is all about creating visual content with this technology!
In this episode, you’ll learn:
[03:56] What is Threads, how brand’s are using it, and does it have longevity?
[14:00] ChatGPT is beating Taylor Swift in search volume
[16:00] Recap of what we’ve covered so far in the Chit ChatGPT series
[21:29] Origin story of DOLL-E's name
[24:50] How DOLL-E works
[27:43] Bing Bang’s content team’s perspectives on AI
[32:41] Ways you can use DOLL-E for your images
[36:51] How businesses are using image-generative AI in their marketing strategy
[40:34] Other image-generating tools you can use
[46:15] Ways to use AI to enhance video and audio
Ready to keep this Chit ChatGPT going? Click play NOW!
For complete show notes, visit: https://www.itsbingbang.com/podcast/episode12

23 episoder

The Bing Bang Download

Chit ChatGPT Part 3: What Does AI Have to Do with Visual Content?

The Bing Bang Download

published for 2 år siden

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23 episoder

#Entrepreneur #Business #Marketing #Mackenzie Eddie

Alle episoder

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1
Woman on the Street: A Day of Unfiltered Conversations (and tactical marketing advice) 23:50

for 1 year siden23:50

23:50

Let us tell you: it has been A YEAR. You are going to hear 11 off-the-cuff conversations we recorded with the Bing Bang team to better understand who we are and what we do (and we can do A LOT). The people within our walls enable you to move your business forward and grow, and we’re excited to introduce them to you today. Click play to hear all this and… [01:19] #1 tip for ensuring a project stays on schedule. [03:56] How to handle tight deadlines without compromising on the quality of work. [06:06] One mistake businesses make on their website. [07:14] How to incorporate client feedback into the video editing process. [09:09] Top tip for nurturing relationships with clients and leads. [11:22] Go-to strategy for turning leads into lifelong clients. [13:58] Two most important questions to ask when conducting an interview. [16:04] The most challenging place a drone has been flown. [17:54] A creative trying to understand the operations side of the business. [21:28] How to approach storytelling through video. To view the full show notes for this episode visit: https://itsbingbang.com/podcast/episode23…

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Bing Bang Dome Download, Part 3: Wrapping Up Iowa High School Football State Championships (Class 3A, 4A, and 5A) 25:29

for 1 year siden25:29

25:29

You guys, we’re wrapping up the Iowa High School Football State Championship games. That’s right – you’re going to hear Dave and Jon break down Class 3A, 4A, and 5A games and their takeaways on each one. We hope you’ve enjoyed our Bing Bang Dome Download series…thus far… Click play to hear all of this and... [00:12] Dave shares the evolution of his Dome experience and insights into the heart and soul of high school football. [04:48] Curt Ritchie’s, Williamsburg’s head football coach, emotional class 3A championship victory. [11:19] Lewis Central, transforming from a beatable team during the season to an unstoppable force at the UNI-Dome. [13:59] Southeast Polk elevating to an elite class 5A status. [20:40] How Iowa High School football coaches are developing well-rounded D1 football players. To view the full show notes for this episode visit: itsbingbang.com/podcast/ episode22…

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Bing Bang Dome Download, Part 2: Unraveling 8-Man, Class A, 1A, and 2A Final Matchups 31:16

for 1 year siden31:16

31:16

Do you have any high school football moments that have stayed with you? One of those big moments where you can still smell the freshly cut grass, feel the crisp fall air, and your ears are still ringing from the loud cheers in the stands. This is exactly what Iowa high school football is all about, especially when it comes down to the final four teams battling it out at the UNI-Dome. And let Dave tell you, after over 20 years of being a part of it… it still gives him chills. In this episode, Dave and Jon are sharing their insights as they break down the 8-man, Class A, 1A, and 2A final matchups. Whether you’re a fan of high school football or love hearing our team discuss their passions, we hope you enjoy this conversation. Click play to hear all of this and… [00:11] Parallels between marketing and football as we blend the Bing Bang Download with the thrilling world of football. [02:48] The dynamic partnerships that fuel the Bing Bang Dome Download and form a powerful network that elevates the experience for all involved. [05:50] Taking a closer look at the 8-player landscape and exploring the significance of each matchup. [11:03] Navigating the competitive terrain of Class A football and shedding light on teams often overlooked for their fierce competitiveness. [15:52] Witness Grundy Center's dominance in the Class 1A bracket and the electrifying environment the Dome creates. [21:01] The nail-biting championship game that kept fans on the edge of their seats. [25:15] The unique dynamic as a head coach winning state titles with your children on the team. [28:55] The Ed Thomas Award, where faith, family, and football converge. For full show notes; visit: https://itsbingbang.com/podcast/ episode21…

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Instagram Strategies to Boost Your Discoverability for More Followers 14:18

for 1 year siden14:18

14:18

“We need more followers.” “Once we get more followers we will get more sales.” “Let’s do something viral to gain followers.” Sound familiar? We hear a lot of outside noise about wanting more followers as this status symbol of authority – the belief that what stands between their business and success is the number of followers they have on Instagram. But in a world where we are constantly consuming content, you must lean into other ways to serve your audience and get more eyes on YOUR content. Not sure where to start? We got you. In this episode, Shelby is giving you four specific strategies so you can serve your audience and boost your discoverability to people who don’t know you yet. Click play to hear all of this and… [00:20] How Shelby’s experience created a successful social media presence for Drive Clean. [03:03] One aspect of social media growth that gets overlooked when wanting more exposure. [04:00] Every piece of social media content should fall into one of these three categories. [10:11] The importance of writing Instagram captions for greater discoverability. [11:02] How to position yourself as an authority in your industry on Instagram. [12:38] One simple way you can stand out from the crowd and get seen through your content. Wanna take your social media presence a step further? Sign up for a free discovery call so we can get to know your business better and how we can help you enter 2024 with a BANG. For full show notes; visit: https://itsbingbang.com/podcast/episode20…

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Bing Bang Dome Download, Part 1: Setting the Stage for High School Championship Football 40:10

for 1 year siden40:10

40:10

Have you tried something new in the pursuit of your passion because you LOVE what you do and want to share it with others? In this episode, Dave Bingham (Bing Bang’s Chief Creative Officer) and Jon Schaeffer (Bing Bang’s Director of Content) combine their passion of high school sports and video production to give you a preview of this week’s semifinal football games at the UNI-Dome. Dave and Jon go way back (like, they worked at Channel 5 together producing the Friday Night Blitz) and one thing we love about these two is they keep it real. You’ll hear a breakdown of each bracket (8-play through class 5A) as they enter the UNI-dome, interviews from coaches, and awards we will be given to players and coaches throughout this 3-part series. Click play to hear all of this and... [02:14] Dave and Jon’s background with high school sports (specifically football) as co-hosts for the Bing Bang Dome Dynasty series. [06:10] Breaking down the brackets for 8 player, class A, class 1A, and class 2A. [12:57] Breaking down the brackets for class 3A, class 4A, and class 5A. [20:38] Predictions on the 5A matchups from our content creators, Caleb (South East Polk grad) and Parker (Valley High School grad). [23:55] The sense of pride that comes from watching former Iowa High School football athletes excel at a collegiate level and who is in the conversation for this year’s Player of the Year. [27:32] Awards we will be handing out to players and coaches throughout this series. [28:22] An inside look at coaching moments throughout this past season and who is in the running for Coach of the Year. [33:04] The legacy Ed Thomas left behind in high school football and how his legacy is being celebrated through the Ed Thomas Faith Family Football Award. For full show notes; visit: https://itsbingbang.com/podcast/episode19…

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Bridging Hearts and Minds through Visual Storytelling 13:53

for 1 year siden13:53

13:53

Have you ever had a moment of pride when talking about your business? One of those moments where all the hard work seemed to pay off and you’re sharing your brand’s story to build relationships with others? This is similar to what happened on one of our projects with our client where we told 4 separate videos for 4 honorable heroes to be shared at a corporate fundraising event. And let us tell you, by the end of the banquet… we couldn’t be more proud. In this episode, we’re sharing insights of our storytelling process and our thoughts on how to get your audience to know, like, and trust you. Whether you’ve never told your business story or ready to take the storytelling of your business to the next level, we hope you enjoy this from-the-script conversation. Click play to hear all of this and… [02:27] The number one thing your story NEEDS to do. [03:13] Definoining the purpose and message of your story. [05:55] How to put a plan in place for how you are going to tell your story. [08:18] Establishing where your story is going to be showcased to guide content and repurposing strategy. [11:41] Our best piece of advice when it comes to visual storytelling (and what businesses frequently forget!) For full show notes; visit: https://itsbingbang.com/podcast/episode18…

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How to Establish a Recognizable Brand 19:02

for 1 year siden19:02

19:02

Recently, we took Meriwether Wilson through a brand refresh. Meriwether Wilson is a CPA firm from the Des Moines area. They were looking to attract fresh college graduates to their firm but their outdated brand was holding them back from the new generation of CPAs. Meriwether Wilson’s top 3 priorities for refreshing the brand were: Modernize logo, Website facelift, and Campaign development. We couldn’t be more proud of this brand refresh, but we’d also want to share 3 ways you can begin to establish a recognizable brand: Nail first impressions, Develop a visual design framework, and Being consistent. Click play to hear all of this and… [04:14] Grace’s expertise with visual design and why it is so important for a brand’s marketing strategy. [05:44] The branding problem’s Meriwether Wilson was facing and ways we provided a solution. [09:53] The importance of first impressions when attracting new customers or employees. [12:30] How visual design can help achieve a clear brand goal. [13:47] The challenges and benefits of staying consistent within your brand to build trust with your audience. For full show notes; visit: https://itsbingbang.com/podcast/episode17…

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Three Ways to Uplevel Your Recruitment Video 31:47

for 2 years siden31:47

31:47

Have you ever thought: “I just don’t understand why I’m not getting applicants for my open job positions.” “Why is it taking so long to get qualified candidates?” “All the content we have seems to not be working to reach our recruitment goals.” If so, we got you. In this episode, you’ll hear three ways to uplevel your recruitment video TODAY that will help you stand out from competitors and bring in knowledgeable and capable applicants who will fit right into your company’s culture. In fact, when you begin to implement these techniques, you’ll enhance your brand identity and build trust with your audience by giving them insight into your business. After you listen to this episode, tag us on stories @itsbingbang and share what you learned – we’d love to know! Press play to hear all of this and more about: [09:20] Who is the Iowa State Sheriffs and Deputies Association and what was the project that needed to be executed. [12:24] The prep involved creating a recruitment video and how we concept ideas to share with the client. [14:59] How the look and feel of shooting footage can grab the attention of your ideal audience and how we incorporated anamorphic lenses to develop a cinematic experience. [19:33] How script writing gives your audience the opportunity to see themselves in specific roles and a part of your company. [21:03] How to connect pace (with camera movements and video cuts) with the emotion you want to portray to your audience to keep them engaged in your recruitment video. [24:00] Lessons this project taught us as video content creators and marketing specialists. [25:33] Behind-the-scenes look and reaction to the concept video we developed in the office to share with the client to understand the creative direction. [28:34] Walking through the final version of ISSDA’s recruitment video. For complete show notes, visit: https://www.itsbingbang.com/podcast/ episode16 Shout out to the Iowa State Sheriffs and Deputies Association for giving us the honor and the privilege of sharing their story.…

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What Producing a Commercial Really Looks Like 26:42

for 2 years siden26:42

26:42

Have you ever had a quick-turnaround project that felt daunting at the time, but you just KNEW it was going to all work out in the end? In this episode, Shelby and Jon (Director of Content and co-host for the next couple episodes) share their journey of producing a commercial for the Iowa Corn CyHawk game from ideation to production to execution. Shelby and Jon break it all down (like how the hero of the day was our sprinter van) and one thing that was reiterated from this project is that simplicity can be effective. You’ll hear stories about commercial concepts our creative team developed, Shelby almost getting hit by a minivan in the Kwik Star parking lot, and how we were able to deliver the final product to the client with a short deadline. It’s important to note that even with the Iowa Hawkeyes taking home the Iowa Corn CyHawk trophy on the gridiron, we all win when we fuel up with Unleaded 88. Click play to hear all of this and… [01:09] Bing Bang starting their very first Fantasy Football League where the winner isn’t recognized but the loser has consequences… [03:52] What rivalry weekend looked like from Shelby and Jon’s POV. [06:58] The project Iowa Corn presented us with and what we needed to accomplish [08:54] Inspiration behind the creative concepts we presented to the client. [13:13] Things to consider when planning for a shoot with limited time to capture content. [15:27] What the editing process looked like to finalize 10 pieces of content. [17:01] Behind-the-scenes stories from the day of the shoot. [18:37] Breaking down the final Iowa Corn CyHawk Series 30-second commercial. [24:23] Things we learned from this project. For complete show notes, visit: https://www.itsbingbang.com/podcast/ episode15…

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5 Things to Review in Your Marketing Strategy 44:54

for 2 years siden44:54

44:54

Oftentimes as marketers, we’re looking ahead to the next project. But what about the projects you’ve already completed? Are they performing well, do they still aligned with your goals, what changes could you make? Let’s work smarter, not harder. We truly believe that your marketing strategy is ever-evolving but in order to determine where you want to go you must check in with what you’ve done. That being said, we know it can be overwhelming to decide where to start evaluating your marketing strategy…which is exactly where we come in. Click play to hear all of this and… [04:12] Thoughts on Twitter rebranding to X [09:09] The government has confirmed that aliens exist…now what? [15:31] What would your January self say to your August self? [17:54] How to track content performance [22:58] Questions to ask your sales team to align their goals with your marketing strategy [27:27] Ways to increase your digital campaign performance [35:18] How you can use customer feedback to your advantage [38:13] Reflecting and visualizing your big ideas and future goals For complete show notes, visit: https://www.itsbingbang.com/podcast/ episode14…

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Chit ChatGPT Part 4: When is AI-Generated Content Ethically Appropriate 50:20

for 2 years siden50:20

50:20

Since you started taking action on what you’ve learned through the Chit ChatGPT series, you’re aaaaalmost an AI pro now. But there is one question that has been lingering around in our minds that we’ll close out this series with… when is AI-generated content ethically appropriate? Ethics is the moral principles that govern a person's behavior or the conducting of an activity. That being said, it is possible for 10 different people to have 10 different ways of defining what moral principles are ethical to them. Click >>PLAY<< now to hear Mackenzie and Shelby talk about: [00:04] Their latest thoughts on Threads and how businesses can use it [03:39] What actors joining writers strike have to do with AI and ethics [05:30] AI has changed everything as we knew it [07:04] OpenAI getting hit with proposed class action lawsuit alleging that it stole people’s data [10:11] The definition of ethics and the subjective meaning of the term [13:16] Questions to consider when determining if AI-generated content is ethical [17:49] Ethics Example 1: AI-generated portraits [22:47] Ethics Example 2: How the Air Force’s Chief of Staff views AI when it comes to the safety of our nation [25:10] Ethics Example 3: "The final Beatles record" restoring Jon Lennon vocals with AI [30:19] Ethics Example 4: AI children's teddy bears [35:34] Final thoughts and biggest takeaways from our Chit ChatGPT series [42:07] Lingering questions we still have about AI [44:31] Our predictions on the future of AI For full show notes, visit itsbingbang.com/podcast/episode13 To dive in deeper into how to use these tools in your marketing efforts, download our free AI Workbook ! It will educate you on how AI and ChatGPT, as well as help you realize that it’s not so scary after all. Head to info.itsbingbang.com/chitchatgpt to download it now and hit the ground running in the world of AI!…

The Bing Bang Download

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Chit ChatGPT Part 3: What Does AI Have to Do with Visual Content? 53:20

for 2 years siden53:20

53:20

By now, you probably know that we are fascinated by the massively powerful world of AI. We believe that AI is the way of doing marketing in the future, and this series was created to educate you on the topic as well as help you make decisions on the place this artificial intelligence will have in your marketing strategy. In Part 1 of the Chit ChatGPT series, you learned what AI is, ChatGPT basics, and why you should use it. Then, in Part 2, you learned how to use AI tools in your business. So far, we’ve dove heavily into using AI for writing, ideation, and strategy, which is why Part 3 is all about creating visual content with this technology! In this episode, you’ll learn: [03:56] What is Threads, how brand’s are using it, and does it have longevity? [14:00] ChatGPT is beating Taylor Swift in search volume [16:00] Recap of what we’ve covered so far in the Chit ChatGPT series [21:29] Origin story of DOLL-E's name [24:50] How DOLL-E works [27:43] Bing Bang’s content team’s perspectives on AI [32:41] Ways you can use DOLL-E for your images [36:51] How businesses are using image-generative AI in their marketing strategy [40:34] Other image-generating tools you can use [46:15] Ways to use AI to enhance video and audio Ready to keep this Chit ChatGPT going? Click play NOW! For complete show notes, visit: https://www.itsbingbang.com/podcast/ episode12…

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1
Chit ChatGPT Part 2: How to Use AI Tools in Your Business 42:27

for 2 years siden42:27

42:27

Technical and educational industries are using ChatGPT the most … and that is more than double the number of business services using it. The question we have for you is: will you continue to sit on the sidelines or choose to spend time educating yourself on the greatest technological advancement of all time? If you’re interested in getting in on the action, it’s time to incorporate AI tools into your business, and this episode (Part 2 of our Chit ChatGPT series) will teach you the tools to do just that! Click play NOW if you’re ready to quit being a spectator and start playing the game. And to get even more support, sign up for our email list ! We will keep you up to date on the most recent marketing strategies, as well as share our expert advice on how you can enhance your brand to position your business for growth. Head to https://info.itsbingbang.com/newsletter to sign up now, and start marketing your business!…

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Chit ChatGPT Part 1: What Is AI, ChatGPT Basics, and Why You Should Use It 47:21

for 2 years siden47:21

47:21

“Can you explain what the Internet is?” -Katie Couric This quote is the only way we could think of opening our brand new Chit ChatGPT series because so many of us have no idea what it is and how to use it when it comes to AI. The truth is, ChatGPT has over 100 million users, and the website generates 1.8 billion visitors per month. These numbers are exactly why we decided to become students of the game and educate you on how to use AI as a marketing tool throughout this series. In this episode, you’ll learn: [02:19] What the writer's strike has to do with AI [05:05] How the 24-hour news cycle came to be [07:48] Thoughts on Apple’s iOS 17 updates and Vision Pro [14:10] The hype (and overwhelm) around AI [17:44] Mack Stats: how many people are using ChatGPT and how accurate is it [21:47] What is AI and why does it matter [23:36] How does ChatGPT work [30:08] Is AI going to take our jobs? [34:25] Generating customized responses through prompts [39:30] Ways we are currently using ChatGPT to enhance our content [41:33] Other types of AI to use for your business For full show notes, visit itsbingbang.com/podcast/episode10…

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The Insight You Need on Influencer Marketing with Jay Stahl 48:48

for 2 years siden48:48