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You Get A Discount, You Get A Discount, Everyone Gets A Discount
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It’s February in the car business, meaning it’s not without its challenges.
Fortunately, the panel on the ASOTU Wheelhouse is here to help you navigate through it. Host Daniel Govaer is joined by Paul Daly, CEO at ASOTU, Matt Haiken, President & Dealer Principal at Prestige Collection, Colby Joyner, VP of Marketing & Strategy at Cavender Auto Group and Ashley Cavazos, Marketing Director at DeMontrond Auto Group.
They break down what it means to be successful in the new landscape of higher supply and lower demand, the (ongoing) challenges of marketing and selling EVs, what all this means for dealership pay plans and share some toxic traits to avoid at dealerships.
Here’s what’s covered:
0:00 Intro and Disclaimer
1:59 Around the horn with today’s panelists
4:44 What does gross profit and discounting look like this year?
12:11 Tackling the affordability issue
20:55 Discounts, Discounts and More Discounts
30:26 Should changing car prices mean a change in salesperson pay plans?
36:53 Relationship Advice: Toxic Traits To Avoid
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Like what you've heard here? Check out our other shows:
The Automotive Troublemaker
Auto Collabs
More Than Cars
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