#617: Small changes that make big differences to marketing results with Jay Schwedelson, SubjectLine.com

The Agile Brand™ with Greg Kihlström

Are small tweaks in your marketing strategy costing you big wins? From email subject lines to debunking commonly-held myths, simple changes can unlock massive improvements.

Today we’re exploring the art of finding small changes with big impacts in marketing with Jay Schwedelson, Founder of SubjectLine.com, CEO of Outcome Media, and host of the Do This, Not That! podcast. We’ll discuss how research-backed insights fuel his success, myths holding marketers back, and more.

Jay Schwedelson is one of the top marketing experts in the U.S., renowned for providing marketers with the latest research-backed insights and best practices.

As the founder of SubjectLine.com, the top free subject-line rating tool globally, Jay has tested over 15 million subject lines, helping organizations master impactful email

marketing. He also founded GURU Media Hub, which hosts the GURU conference, the world’s largest email marketing event, and other major marketing gatherings attracting over 50,000 attendees annually.

Jay’s podcast, “Do This, Not That!: For Marketers,” consistently ranks in the top 10 of over 50,000 marketing podcasts in the U.S. and is in the top 0.5% of podcasts globally.

Through his agency, Outcome Media, Jay's team executes over 40,000 marketing campaigns each year for iconic brands. He has been named to Crain’s Top 100 Industry

Leaders for 10 consecutive years and is in the Hall of Fame at the University of Florida College of Journalism and Communications.

With his unique blend of expertise, Jay shares super tactical tips on marketing, specifically email marketing, content marketing, and LinkedIn strategies.

RESOURCES

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