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S4 E1 - Matt Sattel - SSPs

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Manage episode 380545069 series 3312064
Indhold leveret af Wayne Blodwell. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Wayne Blodwell eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode Wayne is joined by Matt Sattel, SVP of Global Buyer Development at OpenX, a leading global supply side platform.


SSPs are one of the earliest adtech categories and over the years their role in enabling supply to connect with demand has evolved. In some cases, many call into question if they are even necessary in the current programmatic market.


Wayne & Matt cover their evolution, their purpose, and what the future of them is.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

40 episoder

Artwork
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Manage episode 380545069 series 3312064
Indhold leveret af Wayne Blodwell. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Wayne Blodwell eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode Wayne is joined by Matt Sattel, SVP of Global Buyer Development at OpenX, a leading global supply side platform.


SSPs are one of the earliest adtech categories and over the years their role in enabling supply to connect with demand has evolved. In some cases, many call into question if they are even necessary in the current programmatic market.


Wayne & Matt cover their evolution, their purpose, and what the future of them is.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

40 episoder

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