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88 - Promotion V Positioning

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Manage episode 408849665 series 3365656
Indhold leveret af Greg Roworth. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Greg Roworth eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Most consultancy firms tend to work on promotion as their marketing strategy, judging by their websites and the way they present themselves and their firms both online and in networking meetings. However, from what I see, promotion creates resistance and triggers questions that raise doubts about competence, trustworthiness and reliability.
On the other hand, the few consultants that use positioning as their marketing strategy, avoid triggering those same questions, especially when they are using authority positioning.
In this episode, I explain why authority positioning is a much better strategy than promotion, when it comes to attracting and acquiring more premium level clients who are ready to buy your services.
Learn more at https://businessflightpath.com
Schedule a free 60 minute strategy session at https://businessflightpath.com/ss

  continue reading

89 episoder

Artwork
iconDel
 
Manage episode 408849665 series 3365656
Indhold leveret af Greg Roworth. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Greg Roworth eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Most consultancy firms tend to work on promotion as their marketing strategy, judging by their websites and the way they present themselves and their firms both online and in networking meetings. However, from what I see, promotion creates resistance and triggers questions that raise doubts about competence, trustworthiness and reliability.
On the other hand, the few consultants that use positioning as their marketing strategy, avoid triggering those same questions, especially when they are using authority positioning.
In this episode, I explain why authority positioning is a much better strategy than promotion, when it comes to attracting and acquiring more premium level clients who are ready to buy your services.
Learn more at https://businessflightpath.com
Schedule a free 60 minute strategy session at https://businessflightpath.com/ss

  continue reading

89 episoder

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