How to Master Go-to-Market Strategies with Raviv Kerem

The Accelerator with Michael Conniff

In this episode, we have a special guest who is a master of go-to-market strategies and a passionate advocate of data-driven technologies. He is Raviv Kerem, a seasoned specialist in strategy operations, product, and go-to-market.

Raviv Kerem has an impressive background that spans across different industries and continents. He is originally from Israel, where he witnessed the rise of one of the most vibrant and successful tech ecosystems in the world. He moved to New York City a few years ago and fell in love with the city and its dynamic startup scene. He currently lives in Astoria, a charming neighborhood that he describes as a mini-United Nations.

In this episode, Raviv shares his insights on the differences and similarities between the startup landscapes of New York and Israel. He explains why Israel is such a powerhouse of innovation, especially in cybersecurity and intelligence. He attributes this to the culture of ambition, creativity, and collaboration that pervades Israeli society, as well as the support from the government and the military elite units. He also compares the advantages and challenges of being an entrepreneur in New York versus Israel.

Next, Raviv reveals his secrets on how to craft effective go-to-market (GTM) strategies. He defines GTM as the art and science of presenting a product to customers in a way that solves their problems delivers value, and ensures scalability.

He discusses the common pitfalls that companies face when they try to achieve product-market fit. He emphasizes the importance of listening to customers and understanding their pain points, rather than trying to educate them on your solution. He gives an example of how he helped a cybersecurity company grow its revenue by changing its approach and implementing some best practices.

This episode is packed with valuable information and tips on how to succeed in the competitive and fast-changing world of startups. Whether you are an aspiring entrepreneur, an established founder, or a curious listener, you will find something useful and inspiring in this episode. Don't miss this opportunity to learn from one of the best in the industry. Listen to The Accelerator with Michael Conniff and Raviv Kerem today!