217 | My Failed Launch + What I Learned From It

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4+ y ago 17:00

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Sometimes things just don’t work out as planned. Today, I take a critical look at the launch of a “Master Class” I attempted earlier this year, and how and why it didn’t go as expected.

The experience made me pause and think about why it really went wrong and what I could have done better.

In this episode, I want to talk about why there’s no such thing as failure and why you’re going to be OK even if you think you failed. Also, how I missed the mark in connecting with my audience, and the five things that you need to ask yourself before launching any new product.

“The other thing that I learned from this whole situation was that I wasn't paying attention to my intuition. I was simply copying a launch strategy that I saw and that I had seen work for other people and I was like, ‘Oh, okay, this is a cool strategy.’” ~ @avainimiriyala

No matter what, you’re going to be OK

Even when no one was signing up for my master class, and my mind was racing with self-doubt, I took a minute to realize that everything was going to be OK.

There’s no such thing as failure

Failure isn’t a real concept—it’s defined by you. There is only feedback. If something doesn’t go your way, it’s simply a feedback mechanism telling you that you missed the mark and maybe need to adjust.

Connect with your audience and your own offer

It should go without saying that you should know that your audience needs something before you offer it to them. That’s where I went wrong. With the craziness of the world, I missed the mark on what my listeners needed. Similarly, I didn’t connect with my own offer; it wasn’t something that I would want to buy.

Five things to ask yourself before a product launch

Do people actually want it?
Is there an intent for your audience to purchase?
Is this the right time for you?
Does the investment make sense based on the person that you're talking about or selling to?
Do you feel good about it?

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