When Motherhood Meets Writing: Surviving Chaos and Rediscovering Satisfaction with Sarah Greesonbach

Talk Freelance To Me

How do you balance a thriving freelance writing career with the challenges of parenting young children?

On this episode of The Talk Freelance To Me Podcast, host Ashley Cisneros Mejia sits down with B2B writing expert and fellow mom Sarah Greesonbach to discuss the highs and lows of juggling creative work with raising a family.

Sarah shares her raw and candid journey of motherhood, from feeling unprepared for the loss of control and dignity that comes with parenting, to learning the importance of balance through trial and error. Listen in as we chat about setting boundaries, coping with comparison, and cultivating satisfaction in both work and family life.

Plus, get an insider's look at trends shaping the future of B2B content, from original research to leveraging subject matter experts. This episode provides invaluable insights for any freelancer parenting young kids and striving for both success and sanity!
About Sarah;
Sarah Greesonbach is the founder of B2B Writing Institute, a rigorous training program that prepares writers for a vibrant career in B2B. Since 2013, Sarah has operated B2B Content Studio and invoiced more than $1 million as a freelance writer. Writing for agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space, Sarah develops B2B content marketing assets like original research, white papers, and more. Connect with Sarah on LinkedIn.

Full show notes here.
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1. When Motherhood Meets Writing: Surviving Chaos and Rediscovering Satisfaction with Sarah Greesonbach (00:00:00)

2. Meet Sarah Greesonbach (00:01:52)

3. Challenges of balancing work and parenting as a freelancer (00:03:46)

4. Lack of control and surrendering control in parenting (00:05:22)

5. Finding balance and preventing burnout through limiting workaholism (00:08:57)

6. Authenticity in writing and business, and avoiding the comparison trap (00:13:30)

7. Emerging trends in B2B content marketing (00:16:37)

8. Value of human expertise over AI in connecting with audiences (00:18:48)

9. Sarah's offerings through B2B Writing Institute in 2024 (00:20:36)