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1 How To Pitch Yourself (And Get A Yes) | 300 27:52
How to Create the Best Website User Experience with Annie Maguire
Manage episode 429185048 series 3530446
Have you ever visited a website in search of information, only to be left frustrated by the lack of clarity you find? You may not know where to look on the site, you may be confused by the flowery language or overwhelming design, or you just might be unsure as to how to get to where you need to be.
As a user, you're not alone in your hope for seamless and intuitive interactions online. In fact, they should be common place! However, as a business owner, you do have the responsibility to provide these types of experiences to your audience.
In today's episode, we explore the role of UX in small businesses, and we'll talk about creating a website that not only meets, but exceeds user expectations.
So, let's talk UX!
___________________________________________
EPISODE 126.
Read the show notes and view the full transcript here: https://erinollila.com/how-to-create-the-best-website-user-experience-annie-maguire/
______________________________________________
Want more conversions from your website?
For a limited time, and at a fraction of the cost, I'll review your main website pages and create a report (shared via video and in written format) reviewing the conversion-specific updates you can make to see improved sales and lead generation.
I'm testing out this offer with temporary pricing for the month of July 2024. Book for only $300 now, and you'll get a complete UX review within 7 days!
Book your Conversion Clarity Checkup now!
______________________________________________
Learn more about our guest expert, Annie Maguire
Annie Maguire is a Conversion Copywriter who helps small & mid-sized businesses build websites that convert.
Learn more about her via her website, connect with her on LinkedIn, and grab her Customer Interview Template for free.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn
159 episoder
Manage episode 429185048 series 3530446
Have you ever visited a website in search of information, only to be left frustrated by the lack of clarity you find? You may not know where to look on the site, you may be confused by the flowery language or overwhelming design, or you just might be unsure as to how to get to where you need to be.
As a user, you're not alone in your hope for seamless and intuitive interactions online. In fact, they should be common place! However, as a business owner, you do have the responsibility to provide these types of experiences to your audience.
In today's episode, we explore the role of UX in small businesses, and we'll talk about creating a website that not only meets, but exceeds user expectations.
So, let's talk UX!
___________________________________________
EPISODE 126.
Read the show notes and view the full transcript here: https://erinollila.com/how-to-create-the-best-website-user-experience-annie-maguire/
______________________________________________
Want more conversions from your website?
For a limited time, and at a fraction of the cost, I'll review your main website pages and create a report (shared via video and in written format) reviewing the conversion-specific updates you can make to see improved sales and lead generation.
I'm testing out this offer with temporary pricing for the month of July 2024. Book for only $300 now, and you'll get a complete UX review within 7 days!
Book your Conversion Clarity Checkup now!
______________________________________________
Learn more about our guest expert, Annie Maguire
Annie Maguire is a Conversion Copywriter who helps small & mid-sized businesses build websites that convert.
Learn more about her via her website, connect with her on LinkedIn, and grab her Customer Interview Template for free.
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts
• Reach out her on Instagram, Threads or LinkedIn
159 episoder
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1 The Audit Advantage: Why Review Comes Before Marketing Strategy 22:56

1 Why Strategy Needs to Come Before Copy, Content, SEO, and Conversions 23:12

1 2025 Business Goals: Systems, Strategy, and Sustainable Growth 25:59

1 What Actually Happened in My Business in 2024 35:00

1 Marketing Predictions for 2025: 8 Experts Share What's Next 24:07

1 Breaking Up with Bad Marketing: 7 Tactics to Leave in 2024 27:25

1 Defy Popular Marketing: Why Authenticity Outperforms Mass Appeal 23:56

1 Is a Holiday Marketing Campaign Right for Your Business? 24:24

1 How to Use a Brand Messaging Guide (So It Doesn't Collect Dust) 18:34

1 What is an Editorial Style Guide? (And Why You Need One) 22:05

1 How to Create the Best Website User Experience with Annie Maguire 46:11

1 Developing Frameworks for Your Thought Leadership 46:40

1 Writing a Book to Share Thought Leadership with Jodi Brandon 48:32

1 Developing Thought Leadership Using Roundtables and Workshops with Jessica Lackey 43:02

1 Public Speaking as a Form of Thought Leadership with Charlotte Davies 39:42

1 Course Creation as a Form of Thought Leadership with Christina Rava 40:37


1 Plagiarism in the Digital Age: Practical Advice and a Personal Story of How My Work Was Stolen 31:54

1 How to Measure Website ROI After a Site Launch 27:14

1 Part Two of My Case Study With Tony Howell, an SEO and Website Copy Client 31:04

1 A Website Copy Case Study with Client Tony Howell: Part One 34:26

1 25+ Spring Cleaning Marketing Ideas to Do Right Away 32:19

1 Transparency, Discernment, and Running an Online Business with Maggie Patterson 46:59

1 Setting Income Goals and Making Pricing Decisions with Tara Newman 40:37

1 2024 Email Changes: Everything About Email Authentication with Cheryl Rerick 40:43

1 How to Elevator Pitch Yourself (and Your Business!) Without Sounding Like a Robot 27:39

1 Why Your Business Needs More Than One Ideal Client Persona 23:56

1 The Importance of Mission, Vision, and Value Statements with Ashlee Sang 39:00

1 A Sneak Peek Into the Brand Messaging Kit I Create for My Clients 20:55

1 Crafting Your Brand's Voice: Building Powerful Messaging Pillars with Zoie Callihan 44:37

1 What is Brand Messaging? (AKA How to Make Your Business Impossible to Ignore) 22:09

1 Being Choosable Without a USP with Belinda Weaver 41:55

1 Building Brand Authority With the Content You Create 22:45

1 Creating a Content Marketing Hub on Airtable with Colie James 54:11

1 Case Study Interviews and Capturing Data with Jocelyn Montemarano 51:25

1 Where + How to Use Testimonials You've Collected 27:58

1 Asking for Testimonials (And How to Edit Them!) 28:15

1 The Four Types of Testimonials (And Why You Need Them All) 26:00

1 Discovery Call Questions and Processes for Smooth Conversions with Nikki Rausch 44:03

1 Website Conversion Types and Effective Strategies to Make Them Happen 26:24
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