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Beats by Dre | You Love Me

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Manage episode 345199132 series 2877973
Indhold leveret af Muse by Clio. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Muse by Clio eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

This week on Tagline, we look back at the most startling brand statement on race from the emotional months after George Floyd's death: Beats by Dre's powerful two-minute film "You Love Me." We speak with the team who created the spot at the agency Translation—how they pivoted from a product campaign, partnered with A-listers led by Melina Matsoukas, went down a very different path than they expected to at first, and in the end achieved a remarkable double triumph: celebrating the beauty and resilience of Black America, while confronting white America for loving Black culture while hating Black people.

  continue reading

28 episoder

Artwork
iconDel
 
Manage episode 345199132 series 2877973
Indhold leveret af Muse by Clio. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Muse by Clio eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

This week on Tagline, we look back at the most startling brand statement on race from the emotional months after George Floyd's death: Beats by Dre's powerful two-minute film "You Love Me." We speak with the team who created the spot at the agency Translation—how they pivoted from a product campaign, partnered with A-listers led by Melina Matsoukas, went down a very different path than they expected to at first, and in the end achieved a remarkable double triumph: celebrating the beauty and resilience of Black America, while confronting white America for loving Black culture while hating Black people.

  continue reading

28 episoder

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