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T3 Fellows - Leighton Dees, Better Homes and Gardens Generations
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Leighton Dees is a T3 Fellows Mentor the Chairman and CEO of Better Homes & Gardens Generations based in Mobile, AL. BH&G Generations has 80 agents and ranks third in market share, with 600 closed transactions in 2014. Of all the T3 Fellows Mentors we’ve covered so far, Leighton’s backstory is the most improbable. He dropped out of college because he was so successful at selling cell phones. He got into real estate almost on a whim. His X factor is being great at marketing, branding and design. In our conversation with Leighton, we cover: The power of a referral-based business The competitive advantage of great design Why they chose to go from independent to a franchise (the opposite of what most do) The importance of defining roles How sharing an office was crucial The importance of “people helping people” ...and more.
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