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EP55: From Thighmaster to WebMD - Accelerating Business Growth Through Audience Connection.
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In a world where brands struggle to connect with their audience, Joe Grace, Partner at Chief Outsiders and a seasoned marketer, shares his insights on the power of authentic storytelling and omnichannel marketing. From transforming WebMD into a household name to launching successful products like the Suzanne Somers Thighmaster, Joe's unique approach has consistently delivered results. He emphasizes the importance of understanding your target audience, crafting a genuine brand positioning, and adapting your story as competition emerges. Drawing from his diverse background in business and the film industry, Joe reveals how weaving together compelling narratives and leveraging the right mix of media channels can accelerate your company's growth. Join Deborah as she delves into Joe's wealth of experience and uncovers the secrets to captivating your customers through authenticity.
About Deborah's Guest, Joe Grace:
For over 25 years, Joe has disrupted industries, introduced new products, grown market share, accelerated growth, and built brands with the power and efficiency of direct-to-consumer marketing strategies. As the Head of Marketing at WebMD, Joe developed and executed the marketing strategy that grew WebMD into the most trusted source for online health information with over 40 million registered members. As a Partner with Chief Outsiders since 2011, Joe has created growth strategies for a broad range of healthcare companies, including Pharma, medical devices, providers, payors, and more.
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