Subscription Models And Innovation With Columbia’s Rita McGrath Subscription Stories: True Tales From The Trenches podcast

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Entrepreneur Business Robbie Kellman Baxter MBA Best Practices

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Subscription Models and Innovation with Columbia’s Rita McGrath

1y ago 33:40

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Indhold leveret af Robbie Kellman Baxter. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Robbie Kellman Baxter eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

To launch a successful subscription business, you need to think like an innovator. But what does that really mean?

Rita McGrath is widely recognized as the premier expert on leading innovation and growth, particularly during uncertain times. A longtime professor at Columbia Business School, Rita is also the author of several bestselling books, including Discovery Driven Growth, The End of Competitive Advantage, and her most recent book, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen.

In today's episode, we talk about the right skills to launch, scale and lead a subscription initiative, the neuroscience of the status quo, and the seven archetypes of Innovation.

Other links and resources mentioned:

Love the show? Subscribe, rate, review, and share!

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Join the Subscription Stories Community today:

… continue reading

84 episoder

#Entrepreneur #Business #Robbie Kellman Baxter #MBA #Best Practices

Artwork

Subscription Models and Innovation with Columbia’s Rita McGrath

Subscription Stories: True Tales from the Trenches

published 1y ago

Del

MP3•Episode hjem

Indhold leveret af Robbie Kellman Baxter. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Robbie Kellman Baxter eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

To launch a successful subscription business, you need to think like an innovator. But what does that really mean?

Rita McGrath is widely recognized as the premier expert on leading innovation and growth, particularly during uncertain times. A longtime professor at Columbia Business School, Rita is also the author of several bestselling books, including Discovery Driven Growth, The End of Competitive Advantage, and her most recent book, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen.

In today's episode, we talk about the right skills to launch, scale and lead a subscription initiative, the neuroscience of the status quo, and the seven archetypes of Innovation.

Other links and resources mentioned:

Love the show? Subscribe, rate, review, and share!

Here’s How »

Join the Subscription Stories Community today:

… continue reading

84 episoder

#Entrepreneur #Business #Robbie Kellman Baxter #MBA #Best Practices

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