Dynamic Women in Leadership – with Erica Steele

Student Housing Matters

Women and other minorities often struggle to make their voices heard, especially in the tech industry.

But Erica Steele proves that a dynamic, young Black woman can rise through the ranks and become a C-suite leader in the technology space.

Erica is the Chief Marketing Officer for the proptech startup EZ Turn, where she oversees the planning, development and execution of all marketing and advertising initiatives for the company.

On this episode of Student Housing Matters, Erica joins host Brittany Oliver to explain how she landed in the student housing industry and walk us through a day in the life of a CMO in the tech world.

Erica describes the challenges she faces as a Black woman in tech and offers her take on the next big disruption in the way we market student housing.

Listen in for Erica’s advice to aspiring female leaders in the industry and learn how she is empowering women to become the best version of themselves!

Topics Covered

How Erica landed in the student housing industry

How her previous experiences prepared Erica for her current role

A day in the life of a CMO in the tech world

Why marketing is usually the last place organizations want to invest

How marketing professionals can leverage data to prove their value

The next big disruption in the way we market student housing

What challenges Erica faces as a Black woman in tech and how they impact her personal growth and development

Erica’s advice to aspiring female leaders in tech or marketing

What excites Erica about the future of proptech and student housing

Empowering women to be the best version of themselves

Connect with Erica

EZ Turn

EZ Turn on YouTube

EZ Turn on Instagram

EZ Turn on Facebook

EZ Turn on LinkedIn

The Prop Ops Podcast

Connect with Brittany

Student Housing Matters

Student Housing Matters on Facebook

Student Housing Matters on Twitter

Capstone On-Campus Management

Brittany on LinkedIn

Email [e-mail]