Strategies to Overcome Social Media Posting Struggles

Struggles Presented by NCBI

Join us on "Struggles: Navigating Challenges, Together," the podcast where entrepreneurs from all industries come to learn, share, and grow. Every episode dives into the common challenges entrepreneurs face, from scaling a business and mastering leadership, to financial management and beyond. Featuring real-world stories, expert insights, and practical solutions, this podcast is your go-to guide for turning hurdles into achievements. Tune in for actionable advice and inspiration, whether you're just starting out or looking to take your business to the next level.
In this episode, hosts Chris Inman and John Carpenter discuss how to effectively use social media—especially LinkedIn—as a powerful branding and marketing tool. They break down the importance of consistent posting, even when the content isn’t overly elaborate. John emphasizes the value of sharing content that has personally made an impact, as it’s likely to connect with your audience. They also explore how mixing post types—from personal stories and leadership insights to behind-the-scenes glimpses of company culture—can keep engagement strong. The episode highlights how easy it is to schedule posts in advance and underscores the need to provide real value, rather than treating social media purely as a sales tool. If you’re struggling to build a personal or business brand with meaningful and consistent content, this episode offers actionable tips to get you on track.
Episode Time Stamps:
Consistency in Social Media Posting [1:00]
Chris Inman: "We both talk to a lot of people that struggle with using social media to use it as a branding tool and a marketing tool to build their business. And it's interesting because I don't know what people struggle with other than lack of effort."
Content Creation Mindset [5:34]
Chris Inman: "And you probably, as the listeners, aren't always thinking about content. You're not thinking about how you're creating a media company. But Gary Vee always talks about you need to be a media company to brand your business."

Importance of Consistency [6:06]
John Carpenter: "... it is a problem because I think everything is content. We were having a conversation today. We talked about a million different things. But within that conversation, I pulled out five or six nuggets that have turned into posts."
Tune in to hear more about overcoming these common business struggles and many others so you can navigate your entrepreneurial journey with confidence.
Keywords: Entrepreneurship, Business Struggles, Leadership Tips, Scaling Challenges, Financial Management

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1. Strategies to Overcome Social Media Posting Struggles (00:00:00)

2. Ideas constantly generated from conversations and readings. (00:05:54)

3. Gaining and validating attention is crucial online. (00:08:10)

4. Balance sales posts with personal and leadership content. (00:09:58)