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Indhold leveret af Lori Jones from Avocet Communications. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Lori Jones from Avocet Communications eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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447: The Perils of Devaluing Marketing for Early-Stage Companies with Lori Jones

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Manage episode 361003076 series 1171856
Indhold leveret af Lori Jones from Avocet Communications. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Lori Jones from Avocet Communications eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On this first episode of Season 8 of the Integrate & Ignite Marketing Podcast host Lori Jones discusses the fatal flaw shared by far too many innovators, disruptors, and visionaries with big ideas: they devalue marketing and mistakenly believe that their product or service is so cool and innovative that it will sell itself.

Tune in to hear why strategic marketing and research can differentiate in ways that help position early-stage companies for success, why some startups and growth-minded businesses fail, what those companies should look for when hiring a marketing director, and the three things you should do to gain more awareness when scaling for your company.

  continue reading

503 episoder

Artwork
iconDel
 
Manage episode 361003076 series 1171856
Indhold leveret af Lori Jones from Avocet Communications. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Lori Jones from Avocet Communications eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

On this first episode of Season 8 of the Integrate & Ignite Marketing Podcast host Lori Jones discusses the fatal flaw shared by far too many innovators, disruptors, and visionaries with big ideas: they devalue marketing and mistakenly believe that their product or service is so cool and innovative that it will sell itself.

Tune in to hear why strategic marketing and research can differentiate in ways that help position early-stage companies for success, why some startups and growth-minded businesses fail, what those companies should look for when hiring a marketing director, and the three things you should do to gain more awareness when scaling for your company.

  continue reading

503 episoder

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