Crafting a Winning Marketing Strategy for Sustainable Revenue Growth with Paul Self of MultiplyGTM

StrategyCast

Fuel your growth engine with strategies for sustainable revenue expansion. Discover the art of balancing bold targets with realistic expectations, all while marrying data with team alignment. Gear up to scale your success and refine your go-to-market approach!
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==

• 05:10 CMO and CRO roles merging for efficiency.
• 06:56 Understanding unit economics is key for leadership.
• 10:26 VCs look for product market fit indicators.
• 15:05 Venture capital shifting to later stage companies.
• 17:50 Understanding values, numbers' interplay critical for business.
• 21:55 Evaluating growth plans, resource limitations, and investment.
• 24:53 Shift in SaaS market towards sustainable growth.
• 27:16 Seek investment or adjust strategy for growth.
• 32:49 Long-term planning critical for team alignment.
• 39:06 Reliance on data key for organizational alignment.

==Where You Can Find Us==

1. Website: https://strategycast.com/
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