Irresistible call to action

Stop Waffling & Start Selling

In this episode I dive into what might just be the most crucial part of your marketing and sales strategy—the call to action, or CTA. It’s one thing to capture someone’s attention with your message, but without a clear and compelling CTA, you might be leaving potential sales on the table.

I explore the art of crafting CTAs that are concise, simple, and most importantly, urgent. One of the biggest mistakes I see entrepreneurs make is overwhelming their audience with too many options. In this episode, I explain why it’s essential to streamline your CTAs, making them as straightforward and direct as possible. When you keep it simple, you eliminate confusion and make it easy for your audience to take the next step.

But it’s not just about being clear—it’s about being compelling. Your CTA should speak to the emotions of your audience, highlighting the immediate benefits they’ll gain by taking action now.

Authenticity and availability are also key factors I discuss. Your audience needs to trust that what you’re offering is real and that you’re genuinely there to help them. An effective CTA isn’t just about pushing for a sale; it’s about building a relationship, one where your audience feels valued and understood.
Whether you’re looking to refine your existing CTAs or craft new ones from scratch, this episode is packed with tips to help you create CTAs that truly resonate and convert.

About Sandra:
Sandra ten Hoope is a Sales & Story Strategist and corporate attorney. Drawing from her own experiences with three challenging relationships, she empowers professional women to rewrite their personal narratives. In her 2020 book, Do Not Try HIM at Home, Sandra reveals the duality of her life—successfully closing multi-million-pound deals while living in fear at home. The book struck a chord with countless women who saw their own struggles reflected in her story, offering them comfort and a sense of community.

Many entrepreneurs among her readers reached out, eager to understand how their personal stories could enhance their business growth. Sandra's answer was clear: personal experiences, no matter how difficult, are invaluable assets. As a Certified Business Strategist and Master Persuader, she created the Stop Waffling, Start Selling podcast, helping business owners harness the power of their unique stories. This storytelling approach personalizes brands and draws in clients, with Sandra advocating for strategic sharing, even in small doses, to make a powerful impact.