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Media Kit 101 — What to Include, How to Position Yourself, and More | Bri's Brief | Ep 8
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In this episode of Stop the Scroll, host Brianna Doe gives content creators and influencers tips for when they look to partner with B2B brands. You'll learn about what marketers look for in influencer partners and why B2B influencer marketing is different from B2C. Listeners can expect to learn how to create an effective media kit to showcase themselves to potential B2B partners.
Best Moments:
(01:02) B2B and B2C influencers are not the same, and neither are the way they pitch themselves to brands
(01:34) The importance of having a media kit as an influencer
(02:00) Main sections to include in a media kit: bio, content pillars, followers, engagement rate, audience demographics, brand partnerships, rates
(03:50) Include recent brand collabs you've done
(04:41) Including your rates for partnership are up to you — here are some ideas of how to include them if you want that in your media kit
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From Me, Bri:
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