))
Where are you leaving money on the table in your Wedding Business :- Episode 2
Manage episode 371799523 series 3404103
Indhold leveret af Steve Saporito. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Steve Saporito eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Episode 2 :- Wedding Album After-sales
Okay, so for this next section, we're going to be talking about how to get sales after the wedding for the wedding album. So it's the on sale afterward an album and the after sales of an album does not happen by accident.
Okay. So you've got to understand that when a client first comes and sees you, how long is it before a client? But from the time that the client first comes in and sees you and books their wedding, how much lead time is there between that and the wedding?
It varies from it can be a year and a half. I'd say the average is about a year, nine months to a year. Okay. You honestly believe at that point they have any comprehension of the scope, of all of the little details that they have planned, all of those little details, and have now become important enough for them to pay a ton of money for for the wedding?
No, they have no idea. So at this point in time, they think they only want this much photographed. So do you believe that it's fair for you to assume that after they've put so much money and so much time and so much effort into all the details that you would restrict them to their initial decision?
No, it's not fair at all. So what needs to happen is that there needs to be this communication between you and the client. How much communication currently do you have from the time that you book them until the time that you wedding day.
Or fulfill the product so they book. You, when is the next time you contact them? There's an automated email that sends out a questionnaire three months of the wedding to gather information so we know and then we may or may not suggest a meeting if they need one.
But usually we just show up where they tell us to show up. Zero. Okay. What would happen if you were to call the father of the bride a month in and say something like, hey, it's Jeff. I'm going to be photographing your daughter's wedding.
Welcome to Steve Saporito Education pod cast channel to learn more about what I do head over to my website www.stevesaporitoeducation.com
www.stevesaportioeducation.com
117 episoder
Del
