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GTM 3-6: How to Build a Lasting Brand with The Squeeze Cofounder Sarah Sitz
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If you're a CPG or retail brand, you know by default the importance of brand.
It's what people buy into as much as the product itself.
There's a reason why you choose to pay more for a Nike shirt when you could reasonably buy the same shirt without the logo.
Brand is a promise.
It's a value system. It's a marker of trust for your community and customers that signals an understanding and expectation of the product experience.
In the software world, brand tends to get pushed to the side.
It doesn't matter as long as the product is good.
But if you want to worry less about competition, have more control over pricing, and get customers to move with you when you make pivots, your best served making brand-led decisions.
Sarah Sitz knows exactly what this looks like, having spent time as employee #14 at Foxtrot helping grow the company from Series A to C and launching their private-label brand, and now as Cofounder of brand GTM agency The Squeeze.
She steps to the mic in this week's episode to share how to invest wisely in your brand, position yourself for growth, and the difference between an influencer and influential strategy.
Find Sarah online:
Find The Squeeze online
Sarah is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this week. Got Q's you want to ask Sarah personally? Join for free today!
This episode is brought to you by our friends at ActiveCampaign, the GOATs of marketing automation. EVERY kind of business needs a newsletter. After 10 years using Mailchimp, Startup Hypeman is now a proud ActiveCampaign user, and from setup to 'send', every newsletter we've published has been a 10x easier experience since switching. Tons of integrations, automations made simple, and actually supportive customer support (not an annoying chatbot). Get your FREE 2-week trial here!(affiliate link)
This episode is also brought to you by our friends at AKAVA, the GOATs of software development. I've seen too many startups get screwed over by offshore or budget dev shops. Those groups are order takers and do the bare minimum, which often means software with gaping holes, or being forced to pay hidden 'release fees' to claim ownership of your code. Then there's Akava, who actually builds strategically for scale from day 1, helps you make product decisions, and gives you full ownership of your code by default. Want to become the GOAT to Market? Partner with the GOATs of software dev. Get GOATed at akava.io.
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