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GTM 3-4: Becoming a Household Brand Name with Foxtrot CEO Mike LaVitola (Live from Startup Grind Chicago!)
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What does it take to turn an idea for a boutique 7-11 into a tech-driven consumer market, into a national brand that merged with one of the biggest names in grocery?
Enjoy this special episode, a replay of my interview with Foxtrot CEO & Cofounder Mike LaVitola live from the Startup Grind Chicago 4th Annual Great Chicago Food Bash in January 2024.
Mike shares overcoming rejection for his crazy idea in the early days, to raising nearly $200M and scaling up nationally.
He talks about the importance of optimizing for brand experience, identifying adjacencies in customer behavior, and why data actually isn't everything.
Original interview date: January 18, 2024
Find Mike online:
Find Foxtrot online:
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