E32: Cindy Kim & Matt Maroone | Succeeding as Co-CEOs - How Silver Mirror is Changing the Way We View Facial Skincare

Starting It Up

Cindy Kim and Matt Maroone are the co-founders and co-CEOs of Silver Mirror, a facial bar that offers unique and customized facial treatments to help customers achieve their skincare goals.

Silver Mirror currently has three locations: two in NYC, one in Washington, DC, and is set to grow significantly in 2020.

Cindy and Matt met while they were both studying in business school at Wharton and each had an entrepreneurial background. Cindy had previously founded a Korean beauty startup, Peach and Lily, while Matt had previously founded multiple entertainment and tech companies, eventually finding his way into the beauty space.

We discuss what it’s like to build and expand a brick-and-mortar business without giving up any equity, why it’s so important to have creative outlets apart from your main focus, how to have a successful business partnership and effectively delegate responsibilities and more!

Connect with Cindy:

LinkedIn - https://www.linkedin.com/in/cindyykim/

Connect with Matt:

LinkedIn - https://www.linkedin.com/in/matt-maroone-4223728/

Check out Silver Mirror:

Website - https://www.silvermirror.com/

Instagram - https://www.instagram.com/silvermirrorfacialbar/?hl=en

Upper East Side Location - https://www.silvermirror.com/locations/ues

Flatiron Location - https://www.silvermirror.com/locations/flatiron

Dupont Circle Location - https://www.silvermirror.com/locations/dupont-circle