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It's Time to Retire "Finding Your Niche" - How and Why to Ditch "Niche" for the "Narrow Lane" Concept for Your Personal Brand
Manage episode 372476978 series 3440416
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Have you ever been stuck on how to define your niche for your expertise online business? If you've ever been confused about which path to take when it comes to defining your target audience, this episode is for you.
Good news, there's a better way and it's the focus of this week's personal brand therapy session with Michelle B Griffin, The Brand Therapist.℠ Join me as we navigate through the jargon, debunk misconceptions, and discover the secret to finding your place and space in your industry.
In this session, you'll learn my unique approach to differentiation and communication I call "Narrow Lane." You'll learn how the important questions to ask when finding yours.
Learn how to know what resonates with you, your ideal audience, and where how to understand what they really need. We'll explore the power of specificity, the language of your audience, and how to position yourself in a way that resonates with your ideal clients. Plus, you'll learn the importance of marketplace "detective work" to position your brand effectively.
As always, I share a "session lesson" for you to take immediate action to find your narrow lane to build your authority-focused personal brand.
Time Stamps:
[00:02:46] Focus inward, externally then this area
[00:05:31] Deep dive and be a detective to find VOC language.
[00:07:27] How to find the intersection of your narrow lane for your personal brand.
[00:10:37] Your "session lesson" action item.
Become More Visible And Sought After In Your Industry
Hi, I'm Michelle, a personal brand messaging and PR strategist & speaker who teaches female consultants, coaches, authors, and speakers to clarify their message, elevate their visibility, and become recognized thought leaders.
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Stop Holding Back! How to Amplify Your Visibility for Your Expert Business
WORK WITH ME: MichelleBGriffin.com
SPEAKING: Get visible and stand out confidently as a woman in business.
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1. Retiring the Word Niche (00:00:04)
2. The Brand Therapist (00:10:27)
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