75: How Jeanne Fiocca’s Story Created A Path To A Bigger Business

STANDOUT with Cheryl Tan

Stories are such a powerful way to connect with your customers. Jeanne Fiocca knows that firsthand. Jeanne is the owner of CookieText, a company she started from her garage. One of my favorite quotes from this interview is when Jeanne said, \"If you love something, figure out a way to make it your job.\" In this interview you\'ll learn about the power of her story, and how it has worked to connect her with people to help grow her business. What you will learn in this episode: *How & why Jeanne started her company from home, and how she has continued to grow it *How Jeanne will scale a business that is based on customization *How her background in occupational therapy helped to create structure within her business *Challenges to growth *How she figured out what worked in marketing CookieText *How she has used social media to drive stories home with customers and potential customers *How Facebook Live has been a great way to create engagement with viewers and fans *Growing a business and raising children Links mentioned in this episode: *Connect with CookieText and read Jeanne\'s blog here. *CookieText on Facebook, Twitter and Instagram. *The 5-Day Media Magnet Challenge *The Ultimate DIY Guide To Getting Great Press *My blog posts and podcast episodes on Content Creation *Look at the content creation system I created in Trello. Click here to take a peek. *Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, \"Cheryl\" and get $20 off. Click here to get tickets. *Get the guide: \"10 Ways To Ace Your Video Strategy.\" Click here to download it. *Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey. *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community