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05. How to Explain and Persuade With Just 3 Letters
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In a perfect world, we would all explain what we want, people would agree without raising a fuss, AND everyone would go home happy.
BUT as it turns out, life isn’t that simple, and neither are people.
THEREFORE an amazing communication tool raises its hand and says, “Ooh ooh! I can help with that!” It’s a 3-letter acronym with ideas that are simple to learn, trickier to implement well, but incredibly clear and persuasive when you do.
(Hint: I just used it.)
00:00 Explain and persuade with 3 letters?
02:22 The client issue that went all the way up the flagpole
04:25 The good news and bad news about ideas
05:47 Donald Miller and the story definition
06:55 Kindra Hall and Stories That Stick
07:53 Park Howell, Randy Olson, and the ABT
09:55 What ABT is
11:16 ABT describes narrative (but falls short)
13:45 Using ABT for ordering and explaining ideas
16:23 Using ABT to persuade
16:56 Tom Wadelton and the client who wanted to leave
18:04 Comparing ABT in Narrative vs Persuading
19:21 How ABT Persuasive Mode aligns multiple stories
21:42 The need for starting with agreement in conflict
24:01 How Tom Wadelton used the ABT to persuade his client
25:16 ABT speaks to the strategic story in the audience's head
26:41 ABT saved almost $200,000 in future revenue!
27:23 Rant: Human connection isn't a talent, it's a skill that can be learned
28:21 Applying ABT to your own situation
💡👉 To apply for a complimentary, no-obligation coaching session to experience these ideas personalized to you or your team, email Hello@StoryGreenlight.com.
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