Money Don't Grow On Trees. It Grows in Go-To-Market/AJ Gandhi - Crystal Ball, B-School, AI ~ Spark of Ages Ep. 2

Spark of Ages

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Are you ready to shatter the mold of traditional go-to-market strategies? Look no further. AJ Gandhi, Chief Growth Officer from Marlin Equity Partners, is your guide on this exhilarating journey through the landscape of growth marketing. Brace yourself as AJ deconstructs the old ways, advocating for an integrated, holistic approach that breaks down the silos between different departments of a business.
AJ brings to light the power of smart growth, discussing the Rule of X and its pivotal role in ensuring a company's success. His insights on the impact of AI on work, marketing, and customer support automation will reframe your perspective. Get ready to step into a world where AI is a tool for cost reduction, productivity, and enhancing customer experiences. Discover how, in the hands of a skilled strategist like AJ, this technology can revolutionize the way companies operate.
Finally, let AJ take you on a deep dive into the heart of startups. He shares valuable insights on identifying key customers, understanding their buying journey, and the importance of measured investments. Learn the art of building community, bridging divisions, and the balance between work and personal life. This episode is an exciting exploration packed with nuggets of wisdom that you can apply to your own entrepreneurial journey. So tune in, and let AJ's guiding principles be your roadmap to success.
Producer: Anand Shah & Sandeep Parikh
Technical Director & Sound Designer: Sandeep Parikh
Executive Producers: Sandeep Parikh & Anand Shah
Editor: Sean Meagher
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Website: https://www.position2.com/podcast/
Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/
Sandeep Parikh: https://www.instagram.com/sandeepparikh/

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1. Money Don't Grow On Trees. It Grows in Go-To-Market/AJ Gandhi - Crystal Ball, B-School, AI ~ Spark of Ages Ep. 2 (00:00:00)

2. Spark of Ages & AJ Gandhi Introduction (00:00:14)

3. What does the Chief Growth Officer @ Marlin Equity Partners do? (00:01:57)

4. What does Go-To-Market mean to you? (00:03:49)

5. "To become a market leader, you need to win in large enterprise" (00:08:23)

6. What's the environment like in Silicon Valley? (00:11:06)

7. "I don't have a crystal ball"...but if you can invest in them, you should (00:16:46)

8. Business Schools don't have courses in Product or Sales (00:19:10)

9. "Its the biggest value creation opportunity in any B2B company" (00:24:12)

10. Tools & Techniques driving innovation in GTM (00:26:33)

11. "Hey work is evolving, so I need to evolve too" (00:32:25)

12. Favorite Tech Innovation & Why (00:40:01)

13. Keys to Success in Startups (00:45:40)

14. "You throw amazing parties" (00:52:30)

15. Episode Wrap-up (00:58:45)