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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Indhold leveret af sonomuradio. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af sonomuradio eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Indhold leveret af sonomuradio. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af sonomuradio eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
昔の人は今よりも技術が発達してないはずなのに、「鶴は千年亀は万年」と言った、みた知識を元に的を得る言葉が生まれます。 今の社会では「草超えて森超えてアマゾン超えてマダガスカル」と言った、事実をみてないけど想像で作られる言葉が生まれています。 どっちが正解とかないけど、一つ言えるのは、ネット社会になろうとも知識は共通のもので。そんな知識をこれからも楽しく発信していきたいものです。 --- Send in a voice message: https://podcasters.spotify.com/pod/show/sonomuradio/message
3回にわたって登場してくれたmitamoちゃん、本当にありがとう! こんな感じで初対面でも全然ゲスト、リクエストくれれば、いつでも参加できますので、これを機に皆様ぜひDMお待ちしております〜 --- Send in a voice message: https://podcasters.spotify.com/pod/show/sonomuradio/message
リスナーの皆様、僕らって声似てるんですか? 編集する際一度通して聞くのですが、編集時は全く気づきません。 確かに僕ら、顔は似てますけど…。 --- Send in a voice message: https://podcasters.spotify.com/pod/show/sonomuradio/message
今回もスペシャルウィーーク!! 会って5分とは思えない馴染み方をしてくれました、sonomuradioきっての最強リスナー改め今回のゲスト「mitamo」ちゃん。 控えめに言っても最高です。ぜひおたのしみをおおおおおおお! --- Send in a voice message: https://podcasters.spotify.com/pod/show/sonomuradio/message
皆様!!!うんでもすんでも構いません、、、。DMお待ちしております! https://www.instagram.com/sonomuradio/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sonomuradio/message
Sさん、リクエストありがとうございます!! 皆様、いつもご視聴ありがとうございます!おかげで50回達成しました。今後ともどうぞよしなに。 --- Send in a voice message: https://podcasters.spotify.com/pod/show/sonomuradio/message
国民の半数は花粉症と言われている「国民病」花粉症ですが、ちなみに、日本で一番花粉症が多い都道府県は、山梨県で人口の約80%です。 日本は関東と東海地方の花粉散布率が異常に高いの、知ってましたか? --- Send in a voice message: https://podcasters.spotify.com/pod/show/sonomuradio/message
アナリティクスを見る限り、メキシコから聞いてくれている人もいるので、これがベネズエラまで届いている可能性だってあるやんな!聞いてるかJulio!Macchooooo! --- Send in a voice message: https://podcasters.spotify.com/pod/show/sonomuradio/message
リクエストくれたMさん、ありがとうございます! 我々はZ世代の初期メンらしいのですが、2人で話した結果多分違うよね、ってなりました。 --- Send in a voice message: https://podcasters.spotify.com/pod/show/sonomuradio/message
Nodacchiは終始上裸でRECしてました。そんなNodacchiのinstagramはこちら!! https://www.instagram.com/ndnk97_/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/sonomuradio/message
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