369: How All Business Owners Should Discover Their Why - with Jaime White

Social Capital

Meet Jaime

Jaime is a coach's coach. She sees individuals’ God-given talents, helps them connect to their true calling and courageously step into the vision of their future self. After 20+ years of developing employees in multiple family business leadership roles, Jaime has created an innovative, holistic approach that evokes rapid, transformative growth. When Jaime isn’t hosting her podcast "The Business is You!" or leading her coaching firm Believe Crew, she loves to kayak and hang out with her husband and 6 sons.

So what's your vision? What's your why?

So when I first started coaching, I was actually in a family business in a leadership position, but it was more like a position of leadership. And yet, I didn't know anything about it. I didn't know a lot about myself, I just, you know, again, I was in the family business. And so, you know, you just help wherever you can. And eventually, you know, you start to get into positions where you know, more than someone else about that. And so, you know, maybe it's the right position, maybe it's not, but I wanted more, I wanted to be better at management at leading more, how could I be a better person. And so I started hiring a coach as well as getting trained on how to be a coach. And yet, I mean, in the family businesses that I was in, my dad was a serial entrepreneur. And so there was constantly a new business that we were starting. And so when I looked into the coaching industry, I was like, What is this? How do you start a coaching business like this just doesn't even make sense. There are no guidelines or rails, it felt like to me, and so I wanted and I could see this vision of like, how could we make coaching? How can we make it more possible for entrepreneurs to get coaching and to get it from a variety of coaches from one source? And how do we make it easier for coaches, to have a business without needing to do all the things themselves find all the people you know, all the VAs all the social media, posting, and so believe, whose vision is just this hub of coaches working together, and then ultimately, towards that bigger vision of empowering individuals to recognize, you know, their gifts and talents and be able to work in those gifts and talents. Like we're all called to something different. So we want to help, you know, create a community that can empower individuals through the power of coaching does that explain it in a short couple of sentences?

So what are some resources for business owners?

Well, I love to think about who can help, you know, who are we called to work with? And not just like, How can I do this myself? I feel like business owners when they're first starting in business, it's like, like you said, the hat closet is really deep. And sometimes we don't even permit ourselves to spend the money because we're like, well, I need to be making money first. And it's sort of a chicken in the egg concept like how do you know? Do I need this person? Or do I need a client first? And what I found is that it comes down to being true to our values, like what you value, what is so important to you that it's worth investing in because that's what your business needs. And that's what you need. And really, resources can be as simple as software, it can be as simple as a business bestie a power partner, you know, someone that you have on the calendar once a month that you connect with because they're, you know, maybe a referral partner, maybe there's someone that works with your clients. Before After you do, like resources can come in, in the form of people software. I'm just sorry, every industry has its own, like associations. You know, sometimes there are connections there. But I love to think about what can we create. That's so amazing because we've partnered with other people on our journey.

If you could go back to your 20-year-old self, what would you tell yourself to do more or less of or differently with regard to your professional career?

So at 20, I was starting or leading the beginnings of a furniture studio, which was, again, another one of my dad's ideas that I ended up being the person to lead it without any support or help. And I also was a new mom, you know, young baby newly married, so it was like all the things right around 20. And I spent so much time over the last 20 years learning, learning everything about the business, a small business Bible, you know, every book, I could check out everything I could get my hands on for all the different I just wanted to learn, I wanted to soak it up, I wanted to, you know, have the best businesses I could create. And then we ran into all these bumps along the way, you know, my parents had been entrepreneurs my entire life. And my mom died of cancer. And my dad ended up with, you know, these different things that were limiting us in business. And I couldn't figure out why we were running into these walls. And so ultimately, for the last 20 years, I've studied, why is business a struggle. Like what does it take to do business? And often what I found is it isn't the business itself, it's our mind, our mindset, and so. And back then, my parents also did not hire a lot of outside professional services for help, like going to therapy wasn't a thing, and asking an attorney or an accountant wasn't a thing. And so we did a lot of it ourselves. And what I would go back and say, to my younger self is it's okay to pay for help. Like, it's okay. Somebody else may have walked that road already. But I was brought up to believe that they probably didn't have the answers either. And so you know, just keep trudging through. That's the answer.

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