#136 - Korey Shaffer on Serving In Afghanistan, Becoming An Entrepreneur And Helping Veterans

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Korey Shaffer is the founder of Til Valhalla Project, an impactful 8-figure brand that brings apparel honoring fallen heroes. His brand donates a minimum of 20% of their proceeds to provide support and therapy to struggling veterans. They also anonymously honor fallen heroes through producing custom, handmade plaques delivered by their VIP customers. Today Korey will share his full story, from serving in the U.S. Marine Corps in Afghanistan, to going back to America and starting his own business. All this and much more, up next.

Bullet points

(00:43) Intro

(02:26) The start as an entrepreneur

(05:45) The first project: Creating plaques

(11:03) The customers

(17:12) Honoring fallen heroes by delivering plaques

(20:25) Finding the heroes

(21:58) Getting the community involved

(25:40) Where to find out more

(27:26) Rapid fire question round

(28:54) If you ever had to start again, how would you make your money?

(28:30) What is the most common or biggest mistake that leaders make?

(29:33) Who is a great leader (alive or dead) and why?

(30:04) What is one of your proudest moments?

(31:03) What is one interesting fact about you that not many people would know?

(31:43) What daily routines do you have (morning or evening) that have helped make you successful?

(35:44) What is the most exciting question you spend your time thinking about?

(37:04) What book (or books) changed your mindset or life?

(39.14) What advice would you give your younger self?

(40:42) What unusual or underrated food or drink should more people try out?

(42:08) What makes you happiest?

(44:00) Why do so many veterans take their lives?

(47:47) Any asks or requests for the audience?