How You Can Research Your Biggest Competitors and CRUSH THEM! 🥊
Manage episode 434420864 series 3551009
In this episode, host Jay Schwedelson discusses the importance of analyzing your competitors and shares tips on how to effectively do so with Stephanie Love from Thryv.
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Best Moments:
(01:00) The importance of analyzing competitors and how to do it
(01:43) Three places to research competitors: website, social media accounts, and Google search
(04:11) Using AI tool Gemini to analyze competitors' websites and create a graphical comparison
(06:12) Competing on awesome customer experience rather than price
(06:46) Secret shopping competitors to identify areas for improvement
(07:55) Potential for finding partnership opportunities through competitor research
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Guest Bio:
Stephanie Love is a representative from Thryv, a company that provides software and services to help small businesses succeed.
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