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Ep. 92: Evils of Nectar's Forever Warranty at Retail

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Indhold leveret af SleepGeek. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af SleepGeek eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Like many digitally native brands, Nectar started by selling online. Recently, the upstart moved into retail and started selling at Mattress Warehouse’s 250 stores. Nectar guarantees their product “for as long as you own the mattress.” In this episode Dos Marcos dig into the impact on retailers and RSAs when navigating the sale of a lifetime warranty. Will consumers be confused why a $3,500 mattress has a 10-year warranty while the $699 Nectar has a forever guarantee? Share your thoughts at Facebook.com/DosMarcosPodcast.
  continue reading

8 episoder

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Manage episode 228267414 series 1128969
Indhold leveret af SleepGeek. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af SleepGeek eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Like many digitally native brands, Nectar started by selling online. Recently, the upstart moved into retail and started selling at Mattress Warehouse’s 250 stores. Nectar guarantees their product “for as long as you own the mattress.” In this episode Dos Marcos dig into the impact on retailers and RSAs when navigating the sale of a lifetime warranty. Will consumers be confused why a $3,500 mattress has a 10-year warranty while the $699 Nectar has a forever guarantee? Share your thoughts at Facebook.com/DosMarcosPodcast.
  continue reading

8 episoder

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