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Episode 254 / Brett Richardson / Chobani / Director of Media and Marketing

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Manage episode 419229461 series 2440638
Indhold leveret af Tom Ollerton. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Tom Ollerton eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Our latest guest on the Shiny New Object Podcast, Brett Richardson, is the Director of Media and Marketing at Chobani, where he works closely with retailers across the US to optimise media investment for the brand.

This is why his shiny new object is retail media, thanks to the insights and advertising opportunities it can provide. Get his data driven marketing tips around using offsite media, find out what advice he'd give to a student, and learn why getting your hands dirty is essential for succeeding in the industry.

  continue reading

105 episoder

Artwork
iconDel
 
Manage episode 419229461 series 2440638
Indhold leveret af Tom Ollerton. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Tom Ollerton eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Our latest guest on the Shiny New Object Podcast, Brett Richardson, is the Director of Media and Marketing at Chobani, where he works closely with retailers across the US to optimise media investment for the brand.

This is why his shiny new object is retail media, thanks to the insights and advertising opportunities it can provide. Get his data driven marketing tips around using offsite media, find out what advice he'd give to a student, and learn why getting your hands dirty is essential for succeeding in the industry.

  continue reading

105 episoder

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