Shinerunner BONUS | Selling More Beer - Marketing, Merchandising & Motivation Shinerunner Craft Marketing podcast

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Food Business Arts Podcasting Education Brewing Network

Indhold leveret af The Brewing Network. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Brewing Network eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Shinerunner Craft Marketing »
Shinerunner BONUS | Selling More Beer - Marketing, Merchandising & Motivation

4y ago 1:04:03

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MP3•Episode hjem

Indhold leveret af The Brewing Network. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Brewing Network eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Mark Colburn’s “BEER Talks” session will cover three main topics – Marketing, Merchandising & Motivation. In this session, Mark draws on decades of alcohol industry experience sharing his ideas and passion on Target Market Definition, Key Differentiating Advantage, the Marketing Story & Its Vital Role, “the Castle Keep” distribution strategy, Experiential Events, “McQueen Cool Brand Standing,” brand ambassador “do’s & don’ts,” “Clutter Busting” sales rep incentives, “Fun-kifyzation,” and a look into his crystal keg. The presentation will be tailored to brewery, cider, & spirits marketing professionals, taproom management, Chamber of Commerce Directors, brewing-related Academics and Tourism Improvement District executives. Be sure to join Mark for a breath of fresh hops. In the meantime, check out his podcast series, “The Shinerunner Show” or his book: Craft Beer Marketing & Distribution – Brace for SKUmeggedon

Learn more about your ad choices. Visit megaphone.fm/adchoices

… continue reading

27 episoder

#Food #Business #Arts #Podcasting Education #Brewing Network

Artwork

Shinerunner BONUS | Selling More Beer - Marketing, Merchandising & Motivation

Shinerunner Craft Marketing

published 4y ago

Del

MP3•Episode hjem

Indhold leveret af The Brewing Network. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Brewing Network eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Mark Colburn’s “BEER Talks” session will cover three main topics – Marketing, Merchandising & Motivation. In this session, Mark draws on decades of alcohol industry experience sharing his ideas and passion on Target Market Definition, Key Differentiating Advantage, the Marketing Story & Its Vital Role, “the Castle Keep” distribution strategy, Experiential Events, “McQueen Cool Brand Standing,” brand ambassador “do’s & don’ts,” “Clutter Busting” sales rep incentives, “Fun-kifyzation,” and a look into his crystal keg. The presentation will be tailored to brewery, cider, & spirits marketing professionals, taproom management, Chamber of Commerce Directors, brewing-related Academics and Tourism Improvement District executives. Be sure to join Mark for a breath of fresh hops. In the meantime, check out his podcast series, “The Shinerunner Show” or his book: Craft Beer Marketing & Distribution – Brace for SKUmeggedon

Learn more about your ad choices. Visit megaphone.fm/adchoices

… continue reading

27 episoder

#Food #Business #Arts #Podcasting Education #Brewing Network

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