Trailer | Behind The Workflow Powered By Northflow Behind The Workflow podcast

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Behind the Workflow «
Trailer | Behind the Workflow Powered by Northflow

for ca. et år siden 1:11

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MP3•Episode hjem

Looking for expert insights on how to streamline, scale, and optimize your content production? You’re in the right place! Behind the Workflow is your go-to resource for podcast networks, agencies, content creators, and YouTubers who want to refine their workflows, improve efficiency, and keep their production running smoothly.

Hosted by Simona Costantini and Taly Melo, this show dives into everything you need to know—from managing client workflows and scaling production to leveraging the best tools in the industry. Whether you’re a solo podcast manager, a content creator juggling multiple platforms, or running a full-scale agency, you’ll find actionable insights that help you work smarter, not harder.

Each episode breaks down key strategies for burning questions like:

How do podcast networks, agencies, and content creators keep their operations organized and efficient?
What are the best systems for managing multiple shows, clients, and content platforms without stress?
How can I streamline my workflow to save time and increase productivity?
What tools and software should I be using to optimize my podcast and video production?
How do successful agencies, YouTubers, and content managers scale their services while maintaining quality?

This show isn’t about vague advice or unnecessary fluff—it’s all about real-world strategies, expert guidance, and proven techniques to help you simplify your process and focus on what matters. Through each conversations, you’ll gain exclusive behind-the-scenes insights into how top-tier professionals stay ahead in the ever-evolving podcasting and content creation industry.

Tune in every other week as we cover everything from workflow automation, content planning, and video production to industry trends and client management. Plus, get access to insider tips and resources you won’t find anywhere else, so you can stay ahead of the game.

🚀 Brought to you by Northflow—the platform helping creators, podcast managers, and agencies refine their production process.

Subscribe now and take your podcast and content production to the next level!

Book a demo here: https://calendly.com/northflow/40-minutes-industry-influencers?month=2025-02

Follow us here: https://www.instagram.com/gonorthflow

6 episoder

Behind the Workflow

Trailer | Behind the Workflow Powered by Northflow

Behind the Workflow

published for ca. et år siden

Del

MP3•Episode hjem

Each episode breaks down key strategies for burning questions like:

How do podcast networks, agencies, and content creators keep their operations organized and efficient?
What are the best systems for managing multiple shows, clients, and content platforms without stress?
How can I streamline my workflow to save time and increase productivity?
What tools and software should I be using to optimize my podcast and video production?
How do successful agencies, YouTubers, and content managers scale their services while maintaining quality?

🚀 Brought to you by Northflow—the platform helping creators, podcast managers, and agencies refine their production process.

Subscribe now and take your podcast and content production to the next level!

Book a demo here: https://calendly.com/northflow/40-minutes-industry-influencers?month=2025-02

Follow us here: https://www.instagram.com/gonorthflow

6 episoder

Alle episoder

Behind the Workflow

1
Podcast Guest Intake Forms, Podcast Website Creation and Guest Communication: Northflow's Bi-Weekly Marketing Pulse 9:41

for 5 dage siden9:41

9:41

In this bi-weekly marketing update , Taly takes the mic solo while Simona is away at a conference, delivering the latest updates from Northflow. Taly walks through powerful new features launching soon, including customizable forms (bye-bye, Google Forms!) and show sites that automatically update with your latest episodes—no extra subscriptions required. Whether you're a solo podcaster or an agency, these tools are built to simplify your workflow and save you serious time. She also shares a behind-the-scenes moment of transparency about a Zapier automation mishap that CC’d 29 users in one email. The good news? The team responded quickly, apologized, and implemented safeguards to prevent future issues. Bug fixes, user-driven feature development, and a growing sense of community—it’s all happening at Northflow. Request an invite : https://northflow.io/#request-invite We talk about: 00:00 Introduction 01:28 Why use Northflow 03:00 Upcoming Features: Forms and Show Sites 06:03 Bug Fixes and Improvements 06:55 Transparency and Real Talk 08:44 Conclusion and Community Engagement Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…

Behind the Workflow

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003: Building a SaaS from Scratch: What It Really Takes (No VC Money) 21:42

for 12 dage siden21:42

21:42

In this episode of Behind the Workflow, Simona, Taly, and Fran take you behind the scenes of building Northflow—a podcast production SaaS built from the ground up without outside funding. What does it really take to bootstrap a product in a world that moves fast, demands more, and doesn’t wait for perfection? The trio unpacks the real challenges of staying lean, staying focused, and letting community feedback lead the roadmap. From sleepless nights to strategic prioritization (with a side of laughter and banter), they dive into why bootstrapping might be slower—but it’s powerful, intentional, and deeply human. 🔑 Key Themes & Takeaways: Why Bootstrapping Matters. Funding may buy speed, but bootstrapping builds intention. The team shares how bootstrapping forced clarity, discipline, and user-driven decisions that shaped Northflow into what podcasters actually need. Building with Limited Resources. From juggling multiple businesses to wearing multiple hats, the reality of creating a SaaS without venture capital means every feature is scrutinized, prioritized, and implemented with care—and a whole lot of caffeine. Community is the North Star. Instead of guessing, the team lets their users steer the ship. Feedback becomes the roadmap. Every decision is backed by real needs, not investor pressure or growth-for-growth’s-sake metrics. The Power of Building in Public. By launching this podcast, they’re pulling back the curtain on the process. It’s not just about the product; it’s about the people behind it—and building trust and relationships through transparency. Marketing Through Meaningful Touchpoints. Forget ad budgets. The show itself is a key marketing tool—positioning Northflow within the podcasting space, connecting directly with users, and showing up consistently in a crowded, noisy market. Final Advice from the Founders. Fran shares the importance of learning fast and staying connected to your community. Taly doubles down on the need for workflow optimization, especially for small teams. Simona reminds us that people buy from people—and human connection will always be the ultimate growth strategy. Request an invite : https://northflow.io/#request-invite We talk about: 00:00 Introduction 00:46 Why Bootstrapping Matters 05:35 Challenges of Bootstrapping 11:36 Community and User Feedback 12:26 Marketing Strategies We Use 13:45 Podcast as a Marketing Tool 16:30 Key Takeaways and Conclusion Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…

Behind the Workflow

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Northflow in Motion: Your Bi-Weekly Marketing Pulse — New Calendar View, Custom Templates & Production Schedules Inside 14:40

for 19 dage siden14:40

14:40

In this bi-weekly marketing update, Simona and Tally provide an in-depth look at Northflow's first three months of public growth. They discuss the new features they've launched, like the calendar view, production schedules, and custom templates, and the newly implemented Kanban view. They talk about some struggles they've faced, like bootstrapped funding constraints and slow responses during spring break, but highlight the benefits of close user communication. Exciting upcoming features like forms and a booking calendar are teased, promising even more improvements. Join the journey and book your demo call today! 00:00 Introduction and Overview 00:34 Meet the Team and Podcast Updates 01:00 First Three Months: Achievements and Features 03:23 User Feedback and Customization 04:41 Additional Features and UI Updates 10:03 Struggles and Community Building 13:32 Upcoming Features and Conclusion Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow X: https://x.com/goNorthflow Website: https://northflow.io/…

Behind the Workflow

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002: How to Streamline Your Podcast Production with the Right Management Tools 14:59

for 26 dage siden14:59

14:59

In this episode of Behind the Workflow , Simona and Taly dive into the impact of management tools on podcast production. Are your workflow tools making your life easier, or are they secretly sabotaging your process? They break down how the right systems can save time, reduce stress, and help podcasters stay organized without the chaos. With insights from podcast producers, agencies, and business owners, they explore the difference between a streamlined, automated workflow and the all-too-common struggle of spending nine hours on an episode before it even gets published. 🔑 Key Themes & Takeaways: The Power of Workflow Automation – Podcasters with a well-structured workflow save hours per episode, freeing up time to focus on content creation instead of scrambling through admin tasks. The right tools can cut production time by 40% ! Project Management for Podcasters – Popular tools like Trello, ClickUp, and Notion can be useful, but they aren’t built specifically for podcasting. Northflow provides an all-in-one solution, eliminating the need to juggle multiple platforms. Scaling Without the Stress – A strong management system prevents chaos and confusion for both creators and clients. As businesses evolve, workflows should adapt to match new needs—what worked at the start won’t always work as you grow. Client Experience Matters – A streamlined workflow improves the experience for clients, guests, and team members, leading to better retention, less confusion, and more referrals. Creating a Future-Proof Workflow – Having a clear, repeatable structure allows podcasters to batch tasks, stay ahead on content, and avoid last-minute panic. The right tools ensure every episode moves smoothly from idea to publication. Request an invite : https://northflow.io/#request-invite We talk about: 00:00 Introduction: Managing Your Podcast Workflow 00:44 The Importance of Workflow Automation 01:22 Real-Life Examples and Tools 02:30 Challenges and Solutions in Podcast Management 03:47 Northflow: A Game Changer for Podcasters 07:23 Efficient Podcast Management Workflows 11:48 Customizing Processes for Clients 13:05 Final Thoughts and Wrap-Up Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow Substack: https://northflow.substack.com/ X: https://x.com/goNorthflow Website: https://northflow.io/…

Behind the Workflow

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001: How We Built Northflow: The Startup Story Behind a Game-Changing Podcast Management Tool 18:43

for 26 dage siden18:43

18:43

In this very first episode of Behind the Workflow , we’re pulling back the curtain on Northflow—who we are as founders, why we built this platform, and what we hope to bring to the podcasting community. Join me, Simona, along with my co-founders Taly and Fran, as we introduce ourselves, share our journeys, and discuss the vision behind Northflow. Though our fourth co-founder, Netto, couldn’t join us for this episode, we’ll be giving you a behind-the-scenes look at his contributions as well. Northflow is built by creators, for creators, with the goal of making podcast management seamless and intuitive. We’re fully bootstrapped, growing alongside our community, and committed to building in public—sharing our wins, struggles, and everything in between. 🔑 Key Themes & Takeaways: The Birth of Northflow: Taly, a podcast superfan and user experience designer, identified a major gap in podcast workflow management. Frustrated by existing tools, she teamed up with Fran and Netto to build a system that simplifies podcast planning, production, and collaboration. The Power of Community: From day one, Northflow has been community-driven. We believe in co-creating with podcasters, incorporating real feedback, and building features that truly serve creators. Our goal is to make podcasting more efficient, freeing up time for storytelling and growth. Building a Startup with Purpose: Northflow is a passion project-turned-business, rooted in our collective expertise in UX design, tech, and podcasting. Simona shares her journey from agency owner to co-founder and why she said an immediate “yes” to joining Northflow. The Future of Northflow: As a fully bootstrapped SaaS company, we’re focused on growing sustainably and refining our product based on real-world needs. Expect transparency, collaboration, and ongoing innovation as we continue to evolve Northflow. Request an invite : https://northflow.io/#request-invite We talk about: 00:00 Introduction to Behind the Workflow 00:19 Meet the Co-Founders 01:30 Taly's Journey and Role 04:43 Fran's Journey and Role 08:19 Simona's Journey and Role 14:30 Netto's Role and Responsibilities 16:04 Building Northflow Together 17:11 Conclusion and Future Plans Connect with us Instagram: https://www.instagram.com/gonorthflow YouTube: https://www.youtube.com/@gonorthflow LinkedIn: https://www.linkedin.com/company/northflow Substack: https://northflow.substack.com/ X: https://x.com/goNorthflow Website: https://northflow.io/…

Behind the Workflow

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Trailer | Behind the Workflow Powered by Northflow 1:11

for 5 weeks siden1:11