From Creative Inspiration to AI Innovation: Alissa Kaplan’s Guide to Marketing’s Future

Breakthrough Innovation

In this episode of Breakthrough Innovations, we’re thrilled to be joined by Alissa Kaplan, Global Client Lead at WPP and a visionary leader in marketing. Alissa takes us on a journey through her inspiring career, from her early fascination with advertising to spearheading cutting-edge AI-driven marketing strategies. With over 25 years of experience, Alissa shares invaluable lessons on change management, innovation, and building trust in a rapidly evolving industry.

Key Lessons Covered in This Episode:

A Family Legacy in Creativity:

Discover how Alissa’s early admiration for her aunt, a trailblazer in advertising, inspired her journey into marketing. From childhood visits to ad agencies to her current leadership role, Alissa reflects on how passion and persistence have shaped her career.

Demystifying AI for Clients:

Alissa provides insights into integrating AI into marketing strategies, addressing both client excitement and fears. Learn how her team tailors solutions to meet specific client needs and communicates the value of emerging technologies.

Balancing Vision with Realism:

Explore how Alissa manages expectations when presenting new technologies, striking the right balance between showcasing innovation and maintaining transparency about development timelines.

Handling Resistance to Change:

Change is constant in marketing, and Alissa shares strategies for leading teams and clients through uncertainty, emphasizing the importance of trust, education, and collaboration.

Lessons in Failure:

Alissa opens up about the setbacks she’s encountered, from losing major pitches to early missteps in showcasing AI solutions. She explains why failure is a necessary step toward innovation and how it fosters personal and professional growth.

Advice for Emerging Leaders:

For those navigating a world of rapid change, Alissa emphasizes the need to embrace discomfort, stay curious, and continually adapt to industry trends.

The Future of Marketing:

Gain a glimpse into the future of marketing as Alissa predicts how AI and technology will reshape client-agency relationships and the creation of content in the coming years.

Key Takeaways:

• Build trust through transparency and customized solutions.
• Embrace change as a growth opportunity, both personally and professionally.
• View failure as a learning tool and a stepping stone to success.
• Stay ahead of industry shifts by committing to lifelong learning.

Links And Resources:

• Connect with Alissa on LinkedIn

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