Welcome to Content, Clicks & Convert: The Marketing Playbook! This podcast is tailor-made for small business owners and entrepreneurs eager to build a stronger marketing foundation. I’m Alyssa, a social media strategist and digital marketing expert, and I’m here to help you navigate the complex world of online marketing. Are you struggling to enhance your social media presence, unsure of how to improve your content, or trying to design a customer journey that maximizes conversions? You’re in the right place! Each week, I’ll provide practical tips, actionable steps, and the inspiration you need to drive your business growth and achieve impactful results. Get ready for insightful episodes covering essential topics like crafting a winning social media content strategy, building effective email funnels, and mastering lead magnets. With my guidance, you’ll gain clarity on how to piece together all the elements of digital marketing, allowing your social media efforts to finally pay off. Join me as we dive deep into strategies that will empower you to overcome feelings of overwhelm and create a cohesive marketing strategy that works for you. Let’s get started on taking your business to the next level with Content, Clicks & Convert!