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Episode Notes [01:14] Unexpected Email from Employer [05:49] The Deferred Resignation Program [06:34] Initial Reactions and Concerns [08:01] Evaluating the Offer [08:21] Enhanced Standards of Conduct [08:55] Personal Reflections and Concerns [12:21] Seeking Advice and Making a Decision [13:01] Option One: Do Not Resign [14:56] Option Two: Resign [16:44] Insights from Conversations [21:30] Making The Decision [23:51] Final Thoughts and Gratitude Resources Mentioned Sebastian Junger The Soul of Shame by Curt Thompson Donald Trump Elon Musk Steve Bannon Russell Vought Derek Sivers Sumner Crenshaw Brian Fretwell at Finding Good Chad Littlefield The Thought Leaders Practice by Matt Church Simon Cowell Beauty Pill Producer Ben Ford Questions Asked Is it legitimate, and can it be trusted? How are you feeling? What questions come to your mind? Where does your mind go? Are you seeking safety? Would this have been an adrenaline rush as you raced to send the resignation response? What an "enhanced standard" regarding loyalty and trustworthiness was? What are these new "enhanced standards?" Are they beyond what my Constitutional oath requires? If I don't resign, how bright will the target on my back glow? My leadership has supported all my work, but would termination direction come from higher up the chain of command? What would you recommend if we talked over coffee? What questions would you ask? How would you use listening? How would you use silence? How is this scenario playing out in your mind and body? What is coming to the surface for you? How might that influence what you are about to say to me? What are the chances of my name popping on a list and getting fired? How about the chances of being part of an official Reduction in Force and early retirement? Would the administration make a better offer? What do I know about the pending job market? What did I expect the workplace to be like and did I want to be there as the contractions took place? Will the administration pay me through the end of September or will they renege? Can I sufficiently build the Curated Questions business to transition by 1 October? - Do I have the faith or confidence to step into this future as a sole practitioner and grow Curated Questions into all I envisioned? Was this purpose calling? What would I expect the job market to look like at the end of summer if I hadn't developed the income streams to maintain our lifestyle? What is your recommendation? Did it change from your initial recommendation? Where in your body are you feeling the uncertainty? Are you processing this scenario in parallel with your decision as if you had received the email? What additional questions should I have considered? Who else should I have consulted with? How would you have changed my risk rating? What is the correct length of the pregnant pause before making an important announcement? What processes would you use in my circumstance, and what would be different? What questions are at the top of your list to get to a decision? Who would be the members of your pantheon you would counsel with to gain clarity? Apart from the heady analysis, what other key practices would you include in your journey through a similar situation?…
Do you want fun relatable content about the creative industry? Whether thats design, marketing, advertising, engineering or puppeteering - whatever it is - join Miranda and Kylie, two brand strategists and designers, as they take you on an expedition through the lands of brands. Each episode Kylie and Miranda will tell each other a story that the other hasn't heard before – “creative makes and breaks” – one where creativity has triumphed and one where the creative wheels fall off. We’ll chat about what went right and what went wrong - real time reactions and judgey quips included. From a $43M rebrand fail to how a street artist helped win a US presidential election, we will bring a diverse range of stories that will build your arsenal of creative case studies, while being entertained by two design nerds with some opinions. Episodes released weekly. So hop in if you dare, pop on your seatbelts, because we are going on a Brand Odyssey. Three Blocks Left Website: https://threeblocksleft.com.au/
Do you want fun relatable content about the creative industry? Whether thats design, marketing, advertising, engineering or puppeteering - whatever it is - join Miranda and Kylie, two brand strategists and designers, as they take you on an expedition through the lands of brands. Each episode Kylie and Miranda will tell each other a story that the other hasn't heard before – “creative makes and breaks” – one where creativity has triumphed and one where the creative wheels fall off. We’ll chat about what went right and what went wrong - real time reactions and judgey quips included. From a $43M rebrand fail to how a street artist helped win a US presidential election, we will bring a diverse range of stories that will build your arsenal of creative case studies, while being entertained by two design nerds with some opinions. Episodes released weekly. So hop in if you dare, pop on your seatbelts, because we are going on a Brand Odyssey. Three Blocks Left Website: https://threeblocksleft.com.au/
As promised - and in our very first interview episode - we’re sitting down with Tony Ibbotson, founder and creative director of The Creative Method, to talk all things logos. From the bold Red Rooster rebrand to what makes a great logo stand out, Tony shares his insights on design, storytelling, and building brands that last. Short, sharp, and packed with branding gold!…
This week, we’re diving into two very different brand stories - one that rose from the ashes (or the deep fryer) and one that crashed before it even got started. First up, Red Rooster’s redemption arc. For years, Australia’s OG chicken chain had an identity crisis - was it fast food? Was it a Sunday roast? Did anyone actually go there on purpose? But in a move no one saw coming, Red Rooster went from forgotten to fan favourite with a bold new look, a fresh menu, and the kind of confidence that says, “Yes, we do belong in the late-night drive-thru rotation.” Then, we get into a failed Bumble campaign that literally no one asked for. Instead of empowering singles, the campaign backfired spectacularly, leaving users confused, annoyed, and wondering if Bumble even knew what its own app was for. Connecy with us @brandodysseypod…
We're back, and this time, we’re unwrapping the colourful and unexpectedly sophisticated world of Chupa Chups - the Spanish-born lollipop brand that’s been delighting taste buds since the ‘50s. Chupa Chups is proof that smart branding (and a whole lot of sugar) can go a long way. Then, we’re diving into one of the strangest brand extensions of all time - Cosmopolitan magazine's attempt to break into the dairy aisle. In the ‘90s, Cosmo decided that telling people how to dress and date wasn't enough. Spoiler alert: it did not go well. Connecy with us @brandodysseypod…
First, it’s time to unwrap the vibrant story of Tony's Chocolonely - a brand as bold in its mission as it is in its colourful packaging. From its humble beginnings as a journalist’s crusade against child labour in the cocoa industry to becoming a global phenomenon, Tony's proves that purpose and personality can mix deliciously. Then, Kylie and Miranda take a saucy detour into Heinz’s QR code campaign mishap from 2012. Back when QR codes were still a novelty, Heinz launched a promotion that went hilariously off-track. It's a nostalgic look at a simpler (and blurrier) digital era! Connect with us @brandodysseypod…
Another big bumper episode - but this time it’s a break takedown with Miranda exploring one of the biggest relics of 90’s content consumption, Blockbuster! When we think of Blockbuster’s demise, we think of netflix and streaming services being the reason for their bankruptcy, but as always, when you scratch the surface there’s always more to the story. From refusing an offer of purchase from an early-stage-Netflix that would send shivers down any good capitalist’s spine, to an ad campaign that flat out lied to customers and landed them in court, this is a juicy one with an unexpected and uplifting ending - exit through the gift store! Tangents include face swap apps, the excellence of Romy and Michele’s High School Reunion, and how during 2008-2013 we all risked jailtime by illegally downloading content via limewire. It is revealed that Kylie cannot do accents. Like at all. And Miranda and Kylie's tips for hijacking primary school assignments. Connect with us @brandodysseypod…
Shock horror, Miranda and Kylie are changing up the format again! Kylie got lost in the Barbie Malibu dream house and needed her own episode to do the 2023 Barbie brand world takeover justice. Hold onto your pink party pants people - Kylie is taking us through the journey of the world’s most beloved and the world’s most problematic doll. BARBIE. How did this little lady change the narrative from being viewed as a vapid, one dimensional, out of date toy with flatlining sales in the 2000’s, to cultural phenomenon and valid lifestyle choice in 2023. The devil works hard but the Barbie brand and marketing team work harder. Tangents include but are not limited to why Miranda recommends wearing hand puppets to music festivals, the state of Kylie’s Hokas, the kookiest Barbie’s on the market and what kind of degenerate Barbie’s we think we would be. Connect with us: Three Blocks Left website Instagram Facebook LinkedIn…
A deep dive into the cutest little guys on text message and how a rebrand cost the company close to $1 million a day in orange juice sales. Strap in! In this episode Miranda takes us on a journey through the secret lives of emojis. From their birth in Japan, to their rise in popular culture and how different generations use them to communicate, these critters really are a central part of modern day communication. Kylie takes down Tropicana Juice and their 2009 rebrand disaster, one of the most famous, and expensive, rebrand fails in modern history. How did they get it so wrong and what can we learn? Tangents include but are not limited to why google would think to put cheese under the patty on their burger emoji, why Gen X are always forgotten and our incredibly underwhelming internship tasks. Due to popular demand (one person - our Studio Manager) we have added a segment! A personal make and break in which it is revealed that neither Kylie or Miranda have a shred of car pride, Miranda deals with a multi-generational stinkbug family and Kylie overthinks her buggy tour outfit. Research links: https://medium.com/@agzmn/the-making-of-apples-emoji-how-designing-these-tiny-icons-changed-my-life-16317250a9ee https://www.wired.com/story/guide-emoji/ https://unicode.org/emoji/emoji-proposals-status.html https://www.moma.org/magazine/articles/998 https://emojitimeline.com/ Connect with us: Three Blocks Left website Instagram Facebook LinkedIn…
How did a poster by a previously incarcerated street artist manage to influence a presidential election and what is the one thing you’d want to steer clear of when designing a logo for a women’s network? This week Kylie dives into the glory days of 2008 and the presidential election that saw Barack Obama become the first African-American president in U.S. history. Specifically how a poster by street artist Shepherd Fairey managed to capture the mood of the moment, ‘go viral’ on a new technology called social media, and ultimately influence the election. Taking it low brow, (so low in fact, we gave out our very first content warning!) Miranda explores the Women’s Network logo that got Australia talking… let’s just say, the designers probably should have taken a quick visit to genitalsornot.com to give it the once over. Side tangents include but are not limited to 2008 era Facebook and the blight on society that is Facebook memories, Kylie seeing things she didn’t want to in a piece of coral and Miranda manages to bring up Havianas yet again. Links: Obama/ Shepherd Fairey https://medium.com/fgd1-the-archive/obama-hope-poster-by-shepard-fairey-1307a8b6c7be https://obeygiant.com/ https://obamapostermaker.com/ https://npg.si.edu/blog/now-on-view-portrait-barack-obama-shepard-fairey https://en.wikipedia.org/wiki/Shepard_Fairey https://edition.cnn.com/2024/08/16/politics/kamala-harris-forward-shepard-fairey/index.html Women’s Network https://amp.theguardian.com/australia-news/2022/mar/15/australian-pms-department-drops-widely-mocked-phallic-womens-network-logo https://www.pmc.gov.au/news/statement-departments-womens-network-logo https://genitalsornot.com/ Connect with us: Three Blocks Left website Instagram Facebook LinkedIn…
Our first ep! In our maiden voyage we deep dive into the ‘fabulous’ (and famously un-copyrighted) Las Vegas sign and how The BOM (The Bureau of Meteorology) managed to totally bomb their rebrand. But before we get into our weekly make and break this week we spill the tea on how we came up with this idea, with Miranda retelling the story of a $2 million Gold Coast sign installation that sounded great in theory but forgot one pivotal piece of the puzzle. This transitions us nicely into Make of the week - the Las Vegas sign. Get to know the sign’s iconic and extremely quotable creator Betty Willis. A pioneer in her field and for women in the creative industry, with a sense of humour to match. Kylie takes down the Bureau of Meterology next with her Break story - a rebrand that lasted two, yes two, days. Enjoy our signature blend of insights, humour and tangents. Links: Gold Coast sign: https://goldcoastbulletin.com.au/news/gold-coast/eleven-metre-high-lights-set-to-welcome-visitors-to-the-gold-coasts-north-and-south/news-story/35efa9bb5a7a3029ca5f919613595a7c#:~:text=The%20northern%20sign%20will%20be,Hwy%2C%20close%20to%20the%20airport . https://lot-ek.com/GOLD-COAST-HI-LIGHTS https://www.nytimes.com/2005/01/13/garden/a-neon-comehither-still-able-to-flirt.html Las Vegas Sign: New York Times article https://www.pbs.org/wgbh/americanexperience/features/lasvegas-willis/ BOM rebrand: https://x.com/dcurtis/status/23257004857 https://www.theguardian.com/australia-news/2022/oct/19/bom-rebranding-logo-cost-220k-australia-weather-bureau-of-meteorology-name-change-tanya-plibersek https://www.crikey.com.au/2022/10/19/exclusive-bom-rebrand-the-bureau-prank/ https://www.crikey.com.au/2022/10/21/bom-rebranding-the-bureau-of-meteorology/ https://www.smartcompany.com.au/marketing/branding/australias-biggest-rebrand-fails-bom/ Connect with us: Three Blocks Left website Instagram Facebook LinkedIn…
A story of redemption for the little font that could, and proof that not even the big guys like Nike always get it right. Kylie turns heads as she makes the case for a comic sans comeback. Sharing its origin story, its pivotal role in the desktop publishing revolution, why it's misunderstood and its triumphant hero’s journey back to cultural icon, will she be able to change Miranda’s mind? Punching up, Miranda takes a big swing at Nike’s 2005 sustainability efforts with the release of their first eco-friendly shoe. Are these shoes evidence of sustainability innovation or sneakers designed for Frodo & Co. You be the judge. Links: Comic Sans: https://x.com/dcurtis/status/23257004857 https://www.mcsweeneys.net/articles/im-comic-sans-asshole https://designforhackers.com/blog/comic-sans-hate/ https://en.wikipedia.org/wiki/Comic_Sans https://www.youtube.com/watch?v=GUCcObwIsOs&t=567s https://1000manifestos.com/ban-comic-sans/ https://www.theguardian.com/artanddesign/2010/jun/20/in-defence-comic-sans-font Nike: https://www.nike.com/au/sustainability https://www.bloomberg.com/news/articles/2009-06-11/nike-quietly-goes-green Connect with us: Three Blocks Left website Instagram Facebook LinkedIn…
How our favourite photo sharing app found its feet after an alcohol fuelled start, and how could a brand be so bad that it unites all New Yorkers in a shared hatred for it? Who knew Instagram started as a bourbon appreciation passion project? Not. Us. This week Miranda lifts the curtain on the humble beginnings of everybody’s favourite ‘photo sharing app’ Instagram, and dives into its controversial but ultimately successful rebrand. Kylie tells a cautionary tale – that time a perceived rebrand of the iconic ‘I Heart NY’ logo, nearly broke the internet and every New Yorkers heart. The conclusion? Don’t mess with graphic design perfection! Links: Instagram: https://www.theatlantic.com/technology/archive/2014/07/instagram-used-to-be-called-brbn/373815/ https://medium.com/accredian/the-tale-of-burbn-to-instagram-a9035df134b6 https://about.instagram.com/brand We Heart NYC: https://www.newyorker.com/culture/cultural-comment/the-we-heart-nyc-logo-flop https://www.printmag.com/branding-identity-design/new-yorkers-threw-a-tantrum-over-the-new-we%E2%9D%A4%EF%B8%8Fny-logo-are-their-feelings-valid/ https://www.dezeen.com/2023/03/22/we-heart-ny-logo-news/ https://www.nytimes.com/2023/03/21/nyregion/we-love-nyc-logo.html https://www.smithsonianmag.com/smart-news/new-york-citys-new-we-heart-nyc-campaign-has-people-riled-up-180981865/ https://www.nytimes.com/interactive/2023/03/20/nyregion/ryan-mc-ginness-we-heart-nyc.html https://www.nytimes.com/2023/03/21/nyregion/we-love-nyc-logo.html https://www.independent.co.uk/life-style/we-heart-nyc-logo-milton-glaser-b2305294.html https://gothamist.com/news/we-heart-nyc-reaction-new-york https://www.nytimes.com/2023/03/21/nyregion/we-love-nyc-logo.html https://www.creativereview.co.uk/we-heart-nyc-logo-milton-glaser/ https://www.washingtonpost.com/travel/2023/03/21/we-heart-nyc-new-logo/ https://www.timeout.com/newyork/news/new-yorkers-hilariously-react-to-the-new-nyc-brand-campaign-logo-032023 Connect with us: Three Blocks Left website Instagram Facebook LinkedIn…
Join Miranda and Kylie each week on an expedition into the creative universe. Each episode we will tell each other a story that the other hasn't heard before – one where creativity has triumphed and one where things have not gone to plan, mixed in with some chit chat and side quests. Hop in, pop on your seatbelts because we are going on a Brand Odyssey. Connect with us: Three Blocks Left website Instagram Facebook LinkedIn…
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