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Ep2. How to build a website correctly with David Austin Roses
Manage episode 425848353 series 3579639
Indhold leveret af Lucy Collins from Web Usability. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Lucy Collins from Web Usability eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Summary
In this episode, Lucy Collins interviews Richard Austin, director at David Austin Roses, about the journey of developing a new website for the brand. They discuss the importance of user experience, the need for a mobile-first approach, and the balance between user needs and business needs. Richard shares his experience of working with Web Usability and highlights the value of user research and evidence-based decision-making. He also expresses his hopes for the new website, including increased conversion rates, improved user experience, and a stronger brand perception.
Keywords
website development, user experience, mobile-first, user research, evidence-based decision-making, conversion rates, brand perception
Takeaways
- Invest in user research and evidence-based decision-making when developing a new website.
- Balance user needs and business needs to create a successful website.
- A mobile-first approach is essential, as mobile traffic and conversions continue to increase.
- Use a methodical and user-centric approach to website development.
- Define digital personas to guide the design and development process.
- Information architecture tree testing can provide valuable insights into user navigation and labeling.
- Consider the impact of the new website on brand perception and user experience.
- Invest whatever you can in user research, even if it's a small budget, to gain valuable insights.
Sound Bites
- "I absolutely loved the information architecture tree testing"
- "I love our business and I love our product and what we do and what we're trying to do"
- "Invest whatever you can in user research"
Chapters
00:00 Introduction and Overview
01:10 Richard's Role in Developing the New Website
06:23 Motivation for Embarking on a New Website Development
08:18 Getting Stakeholders on Board with the Project
09:47 Involving External Agencies in the Development Process
12:10 The Discovery Phase and User Research
22:12 Highlights from the Research and Testing Process
28:25 Hopes and Dreams for the New Website
31:21 Advice for Those Embarking on Website Development
32:47 Closing Thoughts and Wrap-up
10 episoder
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