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11: Re-Think Your Membership Sales Page (Without Re-Writing it)
Manage episode 450282914 series 3575125
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Let's talk about your membership sales page. If you're like most membership owners I work with, you probably let out an internal groan. Your sales page feels outdated, cluttered, and doesn't reflect all the amazing value you're delivering inside your membership.
In this episode, we're diving into what makes membership sales pages different, and how to make yours work harder for you.
We'll cover:
🔹 Why the "less is more" approach to selling memberships is a myth, and what you should be doing instead to effectively communicate your membership's value
🔹 How to showcase your membership's unique "practice and promise" - and how to sell the experience of being a member in a way you might not have thought of before
🔹 The critical "time to value" concept that determines whether new members stick around (and how to address this on your sales page before they even join)
🔹 Four specific tweaks you can make this afternoon to reduce overwhelm and make your sales page more effective at enrolling new members
🔹 The "emotion sandwich" technique that will help you end your sales page with a bang instead of a whimper (plus a real example from a multi-year successful promotion)
Whether you're planning a quick refresh or a complete overhaul of your membership sales page, this episode will give you practical steps to showcase your membership's true value and enroll more of the right members who stay longer.
⚠️ HEADS UP: If you want to work with me to elevate the way you sell your membership and enroll more members before the end of the year, my Mini-VIP Day is for you. The price will increase by $900 soon.
Details below on how to lock in the best rate and how we can work together to grow your membership revenue 👇🏻
Links and Resources:
- 🌱 Irresistible Offer - a Mini-VIP Day for Membership Owners: themissingink.co/irresistible
- Contact Natalie: themissingink.co/connect
- See how you can work with Natalie: themissingink.co/services
Read this podcast in article format & check out the shownotes:
https://themissingink.co/listen/11-membership-sales-page
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