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Dorie Clark - What can you learn from others about your personal brand?
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Access the podcast transcript here.
What is your personal brand, and why is it important?
To answer this question, Nathalie Nahai and Ross G are joined by consultant, speaker and author Dorie Clark. Dorie was named one of the Top 50 business thinkers in the world by Thinkers50, and teaches executive education at Duke University’s Fuqua School of Business and Columbia Business School.
We discuss:
- How you can find out how others perceive you
- Alignment of your brand with your experience and values
- The concept of a ‘managed’ personal brand vs authenticity at work
Episode Timestamps
- Introduction – 00:00-00:52
- Defining Personal Brand and Its Importance – 00:52-06:19
- Practical Steps to Understand Your Brand – 06:19-12:44
- Identifying a Path for Your Brand – 12:44-22:24
- Managing Your Brand While Being Authentic – 22:24-32:58
- Wrap up – 32:58-35:41
- One thing I learned this week – 35:41-42:50
Additional Information
You can find out more about Dorie at: https://dorieclark.com/
The book Reinventing You is available now, and a free tool to accompany the book is online at: https://dorieclark.com/reinvent/
We also discussed Amy Cuddy’s TED talk: https://www.ted.com/talks/amy_cuddy_your_body_language_may_shape_who_you_are
Herminia Ibarra wrote about the authenticity paradox for Harvard Business Review: https://hbr.org/2015/01/the-authenticity-paradox
Carol Dweck’s book was Growth Mindset.
Dorie Clark and Christie Smith’s article, ‘Help Your Employees Be Themselves at Work’, is online at: https://hbr.org/2014/11/help-your-employees-be-themselves-at-work
Richer, Wiser, Happier: How the World's Greatest Investors Win in Markets and Life was written by William Green.
In ‘One Thing I Learned This Week’, Ross G discussed spoon theory: https://en.wikipedia.org/wiki/Spoon_theory
Emma Gannon’s website is: https://www.emmagannon.co.uk/
Dorie recommended The Drama Bookshop, in New York, owned by Lin-Manuel Miranda: https://www.dramabookshop.com/
And Nathalie recommended the book This Is Your Mind On Plants, by Michael Pollan: https://www.penguinrandomhouse.com/books/665612/this-is-your-mind-on-plants-by-michael-pollan/
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