In-House vs Agency: A CMO's Dilemma

Contrary to Popular Opinion

In this week's episode, Todd Juneau and Kelly Maguire, co-founders of Vuja Dé Digital, dive into a compelling discussion about the evolving relationship between CMOs, marketing teams and agencies.

Sparked by a thought-provoking industry article from a current CMO, they explore the pros and cons of moving marketing efforts in-house versus using the right external agency.

They dissect the pros and cons, touching on issues like turnover, cost efficiency, and access to senior talent.

The conversation also highlights the importance of fresh ideas and the constant need for innovation in both creative and media strategies.

Whether you're considering building an in-house team or evaluating your agency's performance, this episode offers critical insights into making informed decisions.

Chapters:

• 00:00:00 - Introduction to In-House vs. Agency Debate
• 00:01:21 - CMO's Perspective on Agencies
• 00:02:06 - Evaluating In-House vs. Agency: Pros and Cons
• 00:04:30 - Agency and Client Turnover Challenges
• 00:07:00 - Access to Cutting-Edge Technology and Tools
• 00:08:58 - Assessing In-House Team Size and Competency
• 00:13:20 - CMO's Frustration with Onboarding and Strategy
• 00:15:45 - Balancing Research and Common Sense
• 00:21:22 - Creative Ideas vs. Media Execution
• 00:23:16 - Keeping Media Fresh and Engaging
• 00:31:10 - Teaser for Next Episode: The Pitch Process
• 00:32:32 - Final Thoughts and Sign-Off

Links and Resources:

• Kelly Maguire on LinkedIn
• Todd Juneau on LinkedIn
• Vuja De Digital

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