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13 - Metaphors, Humor, and Emotion: The Winning Formula for Marketing Success with Brain Glue's James I. Bond
Manage episode 438018008 series 3568112
Indhold leveret af Ken Sanginario. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Ken Sanginario eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this episode of the Value Growth Podcast, your host, Ken Sanginario, interviews James I. Bond. As explored in James's book, the discussion centers on emotional selling versus logical selling.
James shares insights on the importance of emotional triggers in marketing, recounting his journey and experiences that led to the book's creation. He emphasizes the effectiveness of metaphors, catchy names, and emotional connections in driving sales. James provides valuable examples and strategies for leveraging emotional selling to achieve significant business growth.
Think you'd be a great guest on the podcast? Apply HERE.
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