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How to Start Strong and Build Impact in a New Marketing Role (with Ife Akintoye from VantagePoint)
Manage episode 423123945 series 3567011
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This week on the podcast, Niels van Melick is joined by Ife Akintoye, Head of Marketing at VantagePoint, to discuss strategies for making a significant impact when starting a new marketing role or at a new company. Ife shares her journey of building a successful marketing program from the ground up and offers valuable insights and practical tips for marketers at all stages of their careers.
Here’s what you’ll learn in this episode:
- The first key steps to take when starting a new marketing role.
- How to build a marketing foundation from scratch.
- Strategies for gaining buy-in and fostering collaboration with other departments.
- Tips for implementing quick wins to demonstrate marketing value.
- The importance of data measurement and creating a robust marketing dashboard.
- The role of employer branding in attracting top talent and scaling a company.
Tune in for useful insights and actionable tips!
CONNECT WITH NIELS:
🔔 LinkedIn: linkedin.com/in/nielsvanmelick
🌐 Website: leadwave.io
CONNECT WITH IFE:
🔔 LinkedIn: linkedin.com/in/ifeakintoye/
🌐 Website: vantagepoint.consulting
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