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How to successfully sell an online course with jazz pianist Michael Clement
Manage episode 449056392 series 3565255
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In this episode of the Fearless Artist Podcast, Michelle Lynne interviews Michael Clement, a jazz pianist and educator, who shares his journey in developing a successful online jazz piano course. Michael describes his shift from teaching private lessons and group programs to launching "Jazz Piano Launchpad," a course designed for classical pianists eager to explore jazz. He shares the challenges and lessons learned in the process, emphasizing the importance of validating a course idea through market research before creating content. By understanding his audience's pain points, such as the intimidation of jazz theory and improvisation, Michael tailored a step-by-step approach to make learning accessible and rewarding.
Michelle highlights how musicians can escape the burnout of trading time for money by creating digital courses, a strategy that broadens income streams while reducing time constraints. Michael explains his method of pre-launching, where he promoted the course before fully completing it, allowing him to gauge interest and refine based on feedback. His strategy involved building a funnel using targeted Facebook ads, leading interested learners through a streamlined sales process. He emphasizes that high-quality video production and tech setups, though beneficial, are less crucial than delivering clear, value-driven messaging.
By iterating and investing strategically in resources like mentorship and ad strategies, Michael has established a profitable model that attracts eager students. His advice to other creators is to focus on solving specific problems for their audience, making their courses directly relevant to learners' needs.
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Website -
https://learn.michaelclement.com
https://michaelclementmusic.com
Instagram -
https://www.instagram.com/MichaelClementMusic
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The Fearless Mastermind Website - https://www.thefearlessartistmastermind.com
The Fearless Mastermind Instagram -
https://www.instagram.com/thefearlessartistmastermind/
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Intro/Outro music by Michelle Lynne • Episode produced by phMediaStudio, LLC
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